Author friends: Do you blog? Are you thinking about implementing it into your marketing strategy? A word of caution if you are—for your blog to be effective, the majority of your posts should not be about you or your books.
I know. Sounds kind of backwards, right? But the truth about blogging is that it does not immediately convert visits to book sales. Yet so many authors expect their blogs to perform this exact magical feat. As Jane Friedman, CEO and Co-Founder of Open Road Integrated Media (an e-book sales and marketing agency) points out, “Unfortunately, many authors pursue blogging without any understanding of the medium, and also as little more than a means to an end.”
Blogging is a long-term strategy, a round-about strategy. Its goal is to create loyalty, not purchases, and this isn’t always the easiest strategy to comprehend. No, wait … scratch that. It’s not always…
Bryn Donovan has published a list of Science-Fiction agents which I think is important to spread words about to as many writers as possible. Thank you, Bryn for taking the time to collect all the information!
Kristen Lamb, experienced author and blogger, has published a new blog post I find very educating for new authors (which includes me of course). I’m always getting the best advice on Kristen Lamb’s blog and appreciate her support, experience and wisdom. Thank you Kristen!
As some of you know I am still recovering from the flu. Also, the holiday season gets more than a little insane so it is always a joy to run across fresh talent to share with all of you. The bad news is that Alex Limberg lives in Vienna so taking him as a hostage? Can you tweet #logisticalnightmare? Good news is, apparently Austrians work for compliments and candy cigarettes #littleknownfact.
So, with my Amazon Prime Account, I was able to secure SWEET blog content and all of us could avoid any sticky international incidents with the Austrians.
Which is best for all because, well who doesn’t dig their pastries?
This is another guest post by copywriter Alex Limberg. To mix things up a bit, Alex is assisting me through the holiday season until he makes his New Year’s resolution to kick his candy cigarette habit *rolls eyes*.