Selling Books—The Struggle is REAL but Not New & What to DO!

Kristen Lamb provides us with an excellent article on book sales. The struggle is real, but not new and what to do. Thank you so much Kristen!

Kristen Lamb's Blog

Image via Flickr Creative Commons, courtesy of Lane Pearman Image via Flickr Creative Commons, courtesy of Lane Pearman

I know a lot of authors feel overwhelmed in the digital age of publishing and that is perfectly understandable. But today I would like to pan back and maybe offer a refreshed perspective to keep you pressing.

Today we face the challenge of creating a brand. But you might be thinking, “What exactly is a brand?” There is a lot of misinformation floating around so that is a reasonable question to ask.

A brand is the power of a name to drive sales. Our name alone compels action.

No easy task. Overcoming inertia is critical for any author who wants to make a living doing this writing thing. In an age of instant? This is going to take a while, but hopefully I can help 😉 .

But first…

The Struggle is NOT New

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Publishers have always struggled to help authors…

View original post 1,876 more words

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