How To Organize A Blog Tour – Research by A. J. Alexander


During the past years of activity on ‘Writer’s Treasure Chest,’ and the inquiries to publish posts and interviews for different Blog Tours I promised myself once I find the time I would do research on ‘Blog Tours.’ What is this? And why is it so important to writers? Who does organize them and if I have to do that myself, how to do it best?

What is a Blog Tour?

Alessandra Wike writes on “PR by the book”:
The age of the internet gives authors the opportunity to connect with thousands of people. Taking advantage of these seemingly endless possibilities, blog tours provide great publicity for a new book without the hassle (or expense!) of travel. Instead of an author traveling from bookstore to bookstore and city to city, an author’s book can travel virtually from blog to blog and garner hundreds, if not thousands, of views in a short amount of time.

To read the entire blog post, click here.


“Reedsy,” writes:

A blog tour is very much like a traditional book tour, where the author would go from town to town to sign their books and meet new readers; except this time, you go from blog to blog. There are countless fiction and non-fiction blogs that have emerged in the past few years, all written by passionate readers who want to share their love of books with other readers. They post book reviews, launch announcements, and interviews with their favorite authors. To continue reading the article on Reedsy, click here.


“Bookmaster” for example gives us a hint on what it means to work on a Blog Tour by writing:

A blog book tour can be set up by a publicist, but if an author has self-published and doesn’t have a publicist, they can do the leg work themselves. The key is to find blogs that are relevant to the topic of the book that are interested in participating in the blog book tour. For example, cooking blogs would be the target if you wrote a cookbook and relationship blogs would be the target if you wrote a book that provided love advice. Depending on the topic of the book there could be an unlimited number of blogs, or there might only be a handful if the topic is extremely niche. Each book tour should include a manageable amount of blogs, as the tour requires a significant amount of time from the author. Even though it’s not an in person tour, there is still plenty of work that needs to be done. (The article can be found here)


Now: what interested me most is: How do I really organize a Blog Tour? Of course, there are several hints, tips, and tricks from different writers; the basic work seems more or less the same – several have apparently had super-success while others complained that their echo was insufficient.

One article that impressed me was an article, published by Penguin Random House.

For example, does the post answer important questions like:

• What are the benefits of putting your book on a blog tour?
• What types of books work best for blog tours?
• How can an author ensure his or her blog tour is a success?
• How can an author work with his or her publicist to set up an effective blog tour?


• What are some best practices when preparing for a blog tour?

The entire article can be read here:



By researching further into the topic, I found another impressive and informative post on Joel Friedlander’s Book Designer’s Blog. He published a guest post, 7 Top eBook Blog Tour Sites, written by Greg Strandberg.

Greg informs about seven eBook Tour Sites, gives prices, information and his opinion to them. I think it’s worth checking them out. He as well links their names to their websites. (For copyright reasons I cannot do this below.)

1. YA Bound Book Tours
2. Xpresso Book Tours
3. Enchanted Book Promotions
4. Bewitching Book Tours
5. Goddess Fish Promotions
6. Sage’s Blog Tours
7. Rockstar Book Tours

If you like to read his opinion about these Sites, please check them out on his article by clicking here.

Finally, after hours and hours of research, I found an excellent post, provided by Mixtus Media on

How To Set Up A Successful Blog Tour + A FREE Guide

They not only provide us with an 11-step-guide on how to organize a Blog Tour, they as well provide us with a free Blog Tour Worksheet.


Each step is carefully described. To download the Worksheet, which I did, you are first subscribing to their newsletter. But I doubt that’s a problem. They do have more interesting information on their blog. (I didn’t have problems to download their worksheet, just in case your virus program is sensitive. Mine is, and it has carefully scanned the file and found nothing.)

After all the information I had found on Blog Tours I would love to hear from experienced writers how they had found it to organize their blog tours. Is it easy, is it hard? Do you mind providing us with some extra tips, tricks, and hints?

23 thoughts on “How To Organize A Blog Tour – Research by A. J. Alexander

  1. Hi Aurora,

    On similar lines, I offer to ‘interview’ other writers from time to time, as you do. ‘Spreading’ the word is what it’s all about. I think interaction is one of the answers re selling our books (wish I knew the others…)

    Being long in the tooth, I worked for a mainstream publishing company and was commissioned by another company to write two books. That really spoilt me as I did very well financially (in 1984/5) . Fast forwarding…It aint like that any more. Most people/groups are after your money! As are Amazon/Kindle and CreateSpace, plus bookshops. In fact I think what they pay writers today is criminal (unless you happen to be famous of course or write an expose/steamy erotic tale, etc.,) Finding a really good agent is difficult and can also be expensive, and mainstream companies are not keen on ‘unknown names.’ I ‘semi-ghosted’ a true life adventure (a sea-rower with epilepsy) who rowed the Atlantic and lived to tell the tale and it took me two years to find a mainstream publisher. The book was finally published and excellent, but the rower himself was a liar and a cheat and I didn’t get paid a penny..(Put it down to experience…)

    If your writing is superb/intellectual and or fascinating AND you have a few bob to spare,you’re laughing, otherwise, it’s a hard slog. I’d love to buy up 100 copies of one of my books and send them to all the best newspapers, magazines and people I know, and glean reviews – another problem as people are lazy…

    Travelling and ‘doing the book tour’ can be very expensive and time consuming, so a ‘virtual tour’ would be great. It needs to be carefully thought out, but am sure it could work. If I can help in any way, shape or form, I’ll be happy to do so.

    Best wishes. Joy x.

    Liked by 3 people

  2. I have been on both ends of this. I have had a blog tour for my book and I have been a part of a blog tour for someone else’s book.
    MY BLOG TOUR: It was hosted by Dark Knight Chronicles . I loved it and most of my book sales came in hightsight of the blog tour. Blog tours can give you a big push in Book marketing, but you still have to keep it up the marketing after the tour is over.

    PARTICPATING IN A BLOG TOUR: I have been asked if I wanted to be a part of someone else’s blog tour and I hopped on. Not only are you helping a fellow author, you help yourself too.It exposed my blog and my book to more readers.
    Hope that helps someone who has experienced it.
    Thank you

    Liked by 1 person

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