…Authors… Giveaways, Freebies and Promos are all a matter of balance…

This blog post, written by Seumas Gallacher teaches about giveaways, freebies and promos and how they are all a matter of balance.
Thanks so much for this educating and interesting blog post, Seumas!

Seumas Gallacher

…as a writer, I’m often asked, ‘why give yer stuff away for free?’… this ol’ Jurassic Scots scribbler can be as charitable as the next man… but, with a nod to my Caledonian heritage, and to quote a famous writer of the past, “…his generosity knows bounds!…”…delving into the wunnerful WURLD of self-publishing ten years ago, heralded an entire raft of nuances and ‘tricks of the trade’on Auntie Amazon’s Kindle… all in the quest of finding the sweet spot for broadening my readership, and seeing the sales and downloads graphs head skyward… experimentation was the order of the day, mixing and matching the various methods of tempting subscribers… Free Promo spells… auction bids… then Goodreads Giveaways, throwing as many as five or ten copies of books at a time at lucky draw winners… Facebook readers’ groups, much more satisfying, because at least the author gets to…

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