Read the advice Kristen Lamb has on writing a better story. Thank you very much for all your efforts, Kristen!
Last time, I brought up a subject I never believed would warrant discussing—cockygate. I wish this was the first time a writer did something epically misguided to gain advantage. Some drama to sell their ‘story.’ But, I’ve been around too long. Seen too much.
Yes, I was there for the BIG BANG (dot.com implosion). I also witnessed Web 2.0 shoot out of the dying Web 1.0’s ribcage then skitter up into the vents.
Where did it GO? What is it up to? What does it WANT?
As early as 2004, I projected the digital tsunami that was going to obliterate the world as we knew it.
Why is ‘Age of Aquarius’ suddenly stuck in my head?
Anyway, it began with Napster and Tower Records, then Kodak, blah blah and starting in 2006 I began blogging and predicting the next industry to fall…and the next…and even how and roughly when it would happen. All along I insisted publishing and writers needed to be prepared because we were also in its path.
Over the course my first years as a ‘social media/branding expert’ (an occupation widely regarded as a made-up job like ‘unicorn groomer’) I noted a trend.
Pretty much every year, new and evolved ‘bright idea fairies’ (BIFs) hatched with frightening regularity. This trend continues because shortcuts are tempting. Um…cockygate.