…AUTHORS… why do YOU write?…

Master Seumas Gallacher tells us why he writes!

Seumas Gallacher

…I’m led to believe that in a protracted game of chess, from start to finish, there may be possible combinations of moves amounting to billions… given the number of books that have been written since Man first discovered how to put WURDS on to stone, paper, typewriters , and computing devices, that figure of billions could easily be surpassed by the aggregate combinations of stories and narratives produced over the millennia…

…it’s not a difficult step from that suggestion to surmise there are prob’ly countless reasons why anyone in particular may want to ‘write’… when this ol’ Scots Jurassic scribbler first began to write seriously, about a decade ago, never having written a novel before, my primary urge was merely to see if I could actually produce and complete a whole book… little did I know what lay in store… the first time I wrote ‘The End’

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Targeting Readers: Audiences Have Evolved & So Should Marketing – Written By Kristen Lamb

Kristen Lamb, author, teacher, blogger, and my favorite “Social Media Jedi” informs us about ‘targeting readers’. This is a very educational blog post, definitely worth reading!


How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet.

For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if book launches involved a trebuchet.

#MaybeJustMe

In the olden days—before Web 2.0—the world was vastly different. It was a horrible existence rife with uncertainty, anxiety and dread.

Case in point, for most of the 20th century, if the phone rang? WE HAD NO IDEA WHO WAS CALLING.

Planning a Friday night? Want to watch a movie at home? You had to bribe that pimply-faced kid at Blockbuster to squirrel away the NEW RELEASE of Speed 2 before they were all gone. Then, after you watched Speed 2 and wondered why Hollywood didn’t just…STOP?

YOU COULD ONLY COMPLAIN TO PEOPLE YOU ACTUALLY KNEW.

To continue reading this article go to:

https://authorkristenlamb.com/2018/07/targeting-readers-ineffective/