The other day, a high school freshman walked up to my book signing. When I asked if she had a Facebook account, she said, “No, Instagram.”
I should’ve known. For a while now, I’ve heard that Instagram is the new social media place for writers, but it felt confirmed in that moment. Younger generations (and even some older ones!) flock to Instagram for its feed of beautiful pictures.
So how can writers use Instagram to their benefit? Here are some easy things to keep in mind to find and engage your target readership on Instagram.