Jenn Hanson-dePaula of Mixtus Media provides us with a great article on conversation started for social media. Thank you Jenn!
Have you ever posted something on social media and nothing happens? You might feel like it’s a waste of time because no one ever responds to what you post. Or maybe you feel like you’re just contributing to the noise online and everyone simply tunes you out.
Social media outlets have hundreds of millions of users worldwide, and each outlet wants their users to see posts that they will find interesting. So to make this possible, they use something called algorithms.
An algorithm is like a filter – it keeps the posts that people aren’t responding to out while letting the popular posts through.
So how do you actually get your posts seen and in your audience’s news feed? One effective and simple way to do that is by asking questions that require a quick and easy answer.
Most people are scrolling through their news feed very quickly. But if something catches their eye and doesn’t require a lot of time or thought, they will most likely respond.
The more likes, comments, shares, retweets, etc., your post gets, the algorithms will see that people are interested and will make your post more visible.
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