How Celebrating Diversity Can Make Your Ad Campaigns Better – By Nicholas Rossis

Nicholas Rossis advices us to celebrate diversity to make our ad campaigns better. Thank you very much for all your information and help, Nicholas!


Diversity and identity politics can be a minefield. In my science fantasy series, Pearseus, I had as diverse a cast as possible, with strong female leads, a main hero of Indian descent, another one of Chinese descent, Masai warriors, a lesbian leader, etc. Even so, I got flak from people who felt their preferred minority was underrepresented because, for example, my warrior heroines were slim and slender (even though one of my favorite characters, Head Priestess Tie, was a big woman with a shaved head).

So, should we, as authors, shy away from diversity?

In one word, no. With Pearseus, I didn’t set off to create a diverse cast; it came about organically as that was simply what fit my characters. I seem to have an eye for the quirky and the unusual when people-watching and that shows in my own work. And I find it boring when I write stories with only one kind of heroes.

But I had never thought of a possible relationship between my Ad campaign and diversity.

To continue reading the entire post, please go to:

https://nicholasrossis.wordpress.com/2019/01/07/how-celebrating-diversity-can-make-your-ad-campaigns-better/

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