Chris McMullen published a very useful and educational blog post about advertising for KDP authors. Thank you very much for the information, Chris!
AMAZON ADVERTISING VIA KDP
As of 2019, Amazon modified how their advertising campaigns work, so this seems like a good time for a new article about how to use it.
I started using Amazon’s advertising feature several years ago, when it was first introduced to Kindle Direct Publishing (KDP).
Since then, my ads have generated over 100 million impressions. So I have a little experience with how this works.
Advertising is one of many marketing tools. Like most marketing tools, you probably won’t blindly achieve instant success.
And like any paid marketing tool, advertising carries risk. If you aren’t careful, you can spend a lot of money quickly, and you might not recover your investment.
Advertising probably isn’t the solution for a book that isn’t selling on its own. It works better for some books than others, and for some authors than others. The success of the ad depends on a variety of factors.
One big problem is that there are many variables to consider:
How much should you bid?
How do you target your ads?
Is your custom text helping or hurting?
Does your cover draw your target audience in effectively?
Does your product page sell effectively?