Choosing a Book Title – Be Smart – Written By Don Massenzio

Don Massenzio provides us with his advice. Thank you very much for your help, Don. I think your book titles are very artfully chosen!


When I wrote my first novel, I wanted the main character to be, like me, and Italian American. There are many Italian-sounding first names I could have gone with, Tony, Johnny, Carmine, etc. I decided to go with Frank. Frank is a name that is common among Italians, but it also gave me the opportunity to be clever with the title. I went with Frankly Speaking. There were other books with this title, but none in the genre in which I was writing. It was a good title in that it seemed to work and not adversely affect sales.

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