Amy Maroney provides us with an informative blog post about ‘Long-Tail’ book promotion. Thank you very much for sharing your experience Amy.
Wondering how to build a long-tail book promotion rather than triggering a short-term spike in sales of your self-published books? Non-fiction writer/editor turned historical novelist Amy Maroney asked veteran indie authors for advice on successful book promotions that bring a more lasting effect and shares summary of her findings.
Not long after I published my first novel in 2016, I noticed people in various author groups on Facebook discussing long tails and sell-through.
– As I soon discovered, a long tail is a period of increased sales following a book promotion.
– And sell-through is what happens when readers go on to buy other titles in the author’s backlist.