Amy Maroney provides us with an informative blog post about ‘Long-Tail’ book promotion. Thank you very much for sharing your experience Amy.
Wondering how to build a long-tail book promotion rather than triggering a short-term spike in sales of your self-published books? Non-fiction writer/editor turned historical novelist Amy Maroney asked veteran indie authors for advice on successful book promotions that bring a more lasting effect and shares summary of her findings.
Not long after I published my first novel in 2016, I noticed people in various author groups on Facebook discussing long tails and sell-through.
– As I soon discovered, a long tail is a period of increased sales following a book promotion.
– And sell-through is what happens when readers go on to buy other titles in the author’s backlist.
Really great tips on marketing (something I’ve never really gotten the hang of fully) thanks for sharing.
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You’re very welcome. 🙂
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