On the Jane Friedman blog I found a great article on how to grow an email newsletter starting from zero – written by Christina McDonald. Thank you very much for the detailed descriptions and great ideas, Christina!
An email list is your secret weapon for selling books—it is a direct connection to your reader. But when I got my first book deal, I had no audience, no author Facebook page, and no email list. I knew I needed to build awareness to give my book the best chance to succeed. Here is my step-by-step guide to how I built my email list to 6,000 subscribers in one year.
1. Draft a plan
The first thing I did when I got my book deal was sit down and come up with a plan to build an email list. Coming from a digital copywriting background, I knew that social media sites like Facebook and Twitter were good for brand building, but not for getting people to buy. Buying happens through an email list. I also knew I would need to provide people with a benefit to get them to sign up. Here’s what I decided to provide:
- Quarterly newsletters
- Interviews with authors
- Free book giveaways
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