Joan Stewart of “The Book Designer” blog provides us with a great blog post about 7 myths of using press releases to promote our books. Thank you very much for sharing your knowledge with us!
When an author plans a book launch and hires me to write the press release, I often learn fairly quickly that she has no clue about the kinds of results to expect.
That’s because she asks questions like these:
– “How many books do you think I’ll sell from the press release?”
– “How many TV and radio shows will schedule me to appear as a guest?”
– “How many newspapers and magazine do you think will print the release?”
Most authors believe the press release will result in phone calls from eager journalists and an onslaught of orders. Nothing could be further from the truth.
By itself, the press release lacks the power to skyrocket sales.
But combine it with other marketing tactics like a compelling email or phone pitch, and you can help journalists learn about your book and take the next step: schedule an interview with you or invite you to be a guest on their show or podcast.
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