Newsletter – A Writer’s Stepchild – Information Written By Jenn Henson-DePaula

Many authors don’t know how important their newsletter is. I’m still working on that too. I think I made significant progress lately, but I’m still a beginner. On the Mixtus-Media blog I found two phenomenal posts, written by Jenn Henson-DePaula. She helps us with her experience and makes it easier for us to connect with our readers and subscribers. Thank you, Jenn!


How To Easily Create a Year’s Worth of Amazing Newsletter Content

Tell me if this sounds familiar:

I have a blog, so why do I need a newsletter?
No one reads newsletters! Why even bother?
I don’t want to bother people with a newsletter.
I don’t have time to write a newsletter!

I’ve heard it all. And I get it! When we first started Mixtus Media I put off starting a newsletter because I had those same thoughts running through my head.

But here’s the thing: a newsletter is one of the most important assets to incorporate into your book marketing plan.

Continue reading this post here

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25 Newsletter Incentive Ideas for Fiction Authors

When a reader signs up for your newsletter, they are moving from a mere spectator to a participant – someone who is one step closer to buying your book.
The key to growing a solid and thriving newsletter is to approach the process from the viewpoint of your readers. This will give you more clarity in what to provide for your readers and it will make your newsletter so much more effective.

When you focus on growing your newsletter list, one of the best ways is to provide a hook to make readers want to sign up by offering a free incentive. Offering a well-crafted incentive also ensures that you get the right people signed up for your newsletter – your ideal readers.
But for fiction writers, it can be difficult to think of creative or innovative incentives to drive interest.
The go-to incentive for most authors is the free chapter download. Now don’t get me wrong, this is a fine incentive, but nearly every author out there offers this.
To stand out and to offer great value to your growing audience, it helps to think outside of the box.

Continue reading the blog post here