Dave Chesson informs us on ‘Jane Friedman’ what we authors need to know about the changes to Amazon Advertising. Thank you Dave!
Amazon is always looking for better ways to crank out a higher profit margin.
While some of their updates have been much to the chagrin of authors, recent changes to their book advertising system should help authors make better decisions about their ads and target their markets more precisely.
But it’s not all good. I’m leery of some aspects I think might be problematic.