On ‘Mixtus Media’ I found an excellent post about blogging mistakes. The article was written by Jenn Hanson-DePaula and I’m sure, I’m not the only one who learns a lot from her advice. Thank you, Jenn.
It doesn’t matter if you write a blog, have a podcast, or produce a video blog – creating quality content for your audience is one of the most important elements of your book marketing.
Providing content is – hands down – the best way to drive readers to your website and give them a chance to learn more about you, your books, and create a deeper connection.
But I hear lots of complaining when it comes to writing a blog or creating content. So many times I hear, “But no one reads it!” “I don’t’ get any comments!” “This is a waste of time!”
I get it – it can be frustrating when you put time into writing a blog post and no one responds. But more often than not, when I look at some of these blogs, they are making one of the following mistakes. And the good news is, these mistakes can be easily fixed.
So let’s dig in and fix your problems!
The Wrong Content
When you write a blog post as an author trying to promote a book or to draw attention to their writing, readers will automatically see it as marketing. It’s easy to fall into that habit because, well, we want to promote our book, right?