I found this excellent blog post on the Mixtus Media blog, written by Jenn Hanson-DePaula on why readers won’t follow us authors on social media. Thank you very much for this article, Jenn.
Social media is, hands down, one of the best ways to connect with new people all over the world. And yet, we still struggle with actually making those connections.
Why? Well, I tend to think that it’s because we have tried to make social media fit into marketing. That’s like trying to fit a square peg into a round hole. We use social media to broadcast our marketing message when we actually need to use it as it was designed to be used: as a way for actual human beings to interact with each other.
Social media can be incredibly powerful. I’ve seen and experienced its power first hand. It’s amazing to meet people all over the world and connect with them in a genuine and authentic way.
But if you’ve had a bad experience with social media, chances are there are just a few things that you need to adjust to get everything back on track.
I’ve broken down the top five mistakes that I’ve seen authors make on social media that keep readers from engaging with you.