Pitch Perfect: Can You Sell Your Story in ONE Sentence? – Written By Kristen Lamb

Kristen Lamb provides us with a blog post about pitches, writing with her wonderful talent as well as great humor, as usually. Thanks so much, Kristen!


The pitch is one of the most vital components of any kind of sales, book sales included. Now, I know a lot of writers either start having apoplexy at this moment or they mentally check out.

Sales has nothing to do with my story. I can just pay someone else to worry about sales.

Um, no. Sales has everything to do with our stories, and ultimately we’re responsible for success or failure. It’s okay, though. I’m going to walk y’all through this.

We actually sell all the time and don’t even realize it. Sales is built into our nature.

You like my dress? Thanks! It has POCKETS! I got it on sale over at Dress World.

I love my electric mower. Trick is to hit Home Depot on Labor Day. End of summer. Best deals.

We sell ALL THE TIME. The trick with book sales is simply learning how to sell with intention and skill.

Plain truth is that, if we cannot convince someone our book is worth forgoing binge-watching Netflix, meeting the girls for mani-pedis, killing zombies on X-Box or watching funny cat videos? Then we won’t make it very far as authors.

The pitch is a key component of survival in, well…everything. Have a crush? Want that date? The pitch better be good. Why should he/she go out with you and not someone else?

Car companies pitch us with luxury, comfort, safety. Insurance companies pitch us on lowest rates or that they’ll take care of us when we’re in a jam.

Cosmetic companies pitch long lashes, smooth skin, full lips, and grocery stores pitch value, freshness, and time-saving additions like ordering on-line.

As writers, our pitch should have a lot in common with all other successful pitches. Notice I used the word should. The pitch that goes the distance has a very clear structure. Those who believe they’re the exception or cut corners do so at their own risk.

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