Reducing the Horrors of Book Marketing: An Interview with Sue Campbell

On Xina Marie Uhl’s blog I found this interview with Sue Campbell which might help us writer’s with our book marketing and the horror that comes with it. Thank you so much for publishing that interview, Xina.


Book marketing.

The very words make doom resonate through the universe like the implosion of a black hole. It sends perfectly sane writers running through the streets screaming and gibbering, while others huddle in the corner, under their desks, repeating in a zombie-like drone, “No, Lord, please, no.”

As someone who is getting ready to launch a zany romantic adventure called Lady Law and the Texas DeRangers, I’m familiar with both reactions.

Really.

~shifty eyes~

Seriously, though. Authors are well known for their aversion to marketing their own work. Most of us are much more familiar with and enthusiastic about the process of writing itself. But in today’s world of eight hundred gazillion books, you have to step up and promote yourself if you want anyone to read what you’ve worked so hard to create.

It was this realization that led me to learn more about setting up my author platform and launching my books into the universe. Tim Grahl, author of Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book, knows a thing or two about book marketing, having launched numerous bestsellers.

Enter Sue Campbell, author and Tim Grahl certified book launcher, who was kind enough to answer some of my questions.


 

Continue Reading Here

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