I found a really fascinating blog post, written by David Kudler, where he writes about book covers. Thank you very much David.
While the truism “You can’t tell a book by its cover” holds true in most of our lives, one place where it doesn’t, ironically, is in publishing.
Oh, it’s still true — the cover doesn’t necessarily communicate what’s inside (though it should). But potential readers ignore it almost universally — especially when it comes to ebooks.
The cover is the first and (in many cases) most important piece of information those readers get about a title. This time out, I’m going to look at what should go into designing a cover that works for, rather than against, your ebook.
The Cover’s Job
Whatever format a book is in (print, audio, or ebook), the cover has a very important job — apart from and in addition to being visually attractive. As readers of TheBookDesigner.com probably already know, that job falls into several very important parts. It must communicate:
- The genre/subgenre of the book
- The tone of the book
- The subject matter of the book
A cover makes a promise. It tells the reader very clearly — through words, but also through design — exactly what they’re going to read.