Have you ever wondered why people keep unsubscribing from your newsletter? Nate Hoffelder wrote an interesting blog post about it. Thanks for this very educational and helpful article, Nate! I read it carefully. It explains a lot – but it does not explain why nobody subscribes. 😀 (just kidding!)
If there’s one problem that everyone with a newsletter shares, it’s not knowing why readers unsubscribe. While it is normal to lose a few subscribers every time you send a newsletter, I have been told (and can confirm from personal experience) that if you are losing more than a half of a percent of your mailing list after sending a newsletter, you have a problem.
It might be that you are emailing too often (or not often enough), or your subscribers might be getting bored with your newsletters. They might also be bothered by political rants, or by proselytizing, or if you engage in a lot of hard sell tactics.
Each former subscriber has their own reason leaving your mailing list. (Who knows, they might just be too busy to read all the mail they receive?) It’s impossible to say why someone is losing subscribers without examining the specifics of their mailing list, but I can give you a bunch of possible causes to consider.
Back in May I asked my newsletter subscribers and authors in the FB groups SPF Community and 20Booksto50K a simply question: “What would make them unsubscribe from a newsletter?”
I received several hundred answers, and I collated the responses for this post.