Jenn Hanson-DePaula published an excellent, very educational book launch blog post on Mixtus-Media. Thank you so much for your interesting article, Jenn. We appreciate your hard work.
I know the entire book marketing process can feel overwhelming and oftentimes confusing – especially when it comes to launching your book.
And with the avalanche of opinions coming your way, I know it can be hard to narrow things down as you try to focus on how to best set up your launch.
In my experience, there is one strategy that I encourage every author to use when getting ready to launch their book. That is creating a pre-order incentive, which is a limited time, exclusive gift that an author offers readers for pre-ordering their book ahead of its release.
Offering a compelling pre-order incentive can help you in several ways: