Smorgasbord Public Relations for Authors – Part Two – Author Biographies -Tips and Translations by Sally Cronin

The definition of Public Relations in business is “Public relations is a strategic communication process that builds mutually beneficial relationships between businesses and the public”

In the past my focus has been on book marketing, which did include how to reach potential readers with blogs, social media and as part of the writing community. Whilst this series will revisit those platforms along the way it is an opportunity to focus on some key areas of our public profiles that might influence the public to buy our books.

The focus this time is on you.. the author.

Last week I looked at the impact our Profile Photo – First contact with reader might have on potential readers.

This week it is the turn of the biography that we put on selling sites such as Amazon, Bookbub and Goodreads.

Author Biography – Tips and Translations

With approximately 150 authors across the Cafe and Bookstore and the Children’s Reading Room, I am in Amazon and Goodreads daily checking for new releases and reviews to share in the updates. In the current series of Meet the Authors I am also updating biographies to include and I am afraid that I have had to update quite a few myself with new books, or the numbers of books that have been written.

CONTINUE READING HERE

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