How Indie Authors Get FOMO
If you choose the path of independent publishing, you’ll quickly learn that you have a lot of responsibilities. You’ll need to write your book, manage the editing, cover design, and formatting, and handle the publishing and marketing. While you can (and should!) hire professional help, in the end, you’re the one who makes the big decisions. This pressure alone can make you feel like you have to be a super human to make it as an author.
The good news? There are thousands of books, podcasts, blogs, and other resources ready to help you in your journey. The bad news? Each one exalts a different method of writing, publishing, and/or marketing – and new tactics emerge almost daily.
As this information flies at you from all sides and other authors skyrocket to success (seemingly overnight!), you’ll feel like you’re missing something, some crucial key to your success. So, you latch onto those new tactics. Yes! Signing up for a new social media site will boost my exposure. Yes! Paying for this new ad service will increase my sales. Yes! Selling my soul to a crossroads demon will make me a best-selling author for 50 years!
Okay, that last one might be an exaggeration (everyone knows crossroads demons only give you 10 years), but you get my point. All this chasing and hustling and worrying has a name: Fear of Missing Out (aka FOMO). And the best news? Once you know its name, you can define and defeat it.