A PAY TO PLAY BOOKSTORE SCHEME: THE READING GLASS BOOKS – Written By Victoria Strauss

Posted by Victoria Strauss for Writer Beware®


I’ve recently gotten several reports of phone solicitations from a New Jersey-based bookstore called The Reading Glass Books.


Why would a bookstore be calling authors out of the blue? Well in this case, to sell shelf space: $350 for six months. Authors can direct the store to sell the books at whatever price they like, and will get “100% of the royalties” (which of course makes no sense, since direct sales proceeds are not royalties). And if you’re thinking that the store will order the books…no, no, no, don’t be silly. Authors must provide their own copies.


Paid shelf space for self-published authors isn’t a new idea. Here’s one entrepreneur who set up a bookstore entirely on that model (the store closed in 2019). And a few years ago there was some media coverage of independent bookstores that were renting shelf space to self-pubbed and small press writers–in some cases for a good deal more than $350.


Whatever you may think of paying for shelf space, these were all real brick-and-mortar stores in the business of selling books to the public–not exploitative schemes aimed primarily at extracting money from writers. Based on its solicitation phone calls, sketchy website, and array of other paid services, my guess was that The Reading Glass Books fell into the latter category. I wanted to be sure, though, so I did some research. 


Reading Glass claims a physical address–7 Wrightstown Cookstown Road (aka County Road 616) in Cookstown, New Jersey. To my surprise, there actually is a storefront. It’s located in a small strip mall on a relatively empty stretch of road. Here’s an image,, courtesy of Google (note the prime location, between Air Transport International and Domino’s Pizza): 

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