Today I was looking for a link I knew I had shared on ‘Writer’s Treasure Chest’ a while ago. It took me almost twenty minutes, but I finally found it – and then I faced an unwelcome surprise… the link was ‘blind’, which means, it went nowhere…
I realized, the blog post itself was about five years old. Part of ‘Writer’s Treasure Chest’ are promotional posts, connected to other authors, sharing posts that I re-blogged, or interesting articles that I found relevant for writing… there are many more reasons, why we connect our blogs to other bloggers and posts, and each one of them is important.
Longevity is important for every single blog, no matter what the basic subject is about. The longer you have your blog, the better. You develop a particular readership, and you would like to provide them with the reliable, long-lasting post content. Now, with our habit of re-blogging, sharing, and linking other blogger’s content to our blog, we’re at a risk to connect with blogs or posts other bloggers are deleting at one point. Maybe they’re re-vamping their blogs, or decide to delete the entire blog. Maybe something else happens, we don’t know. But it makes it clear that with the connection to other blog posts and blogs, we are not only facilitating traffic between blogs, we are also encouraging the risk of maintaining our own blog in a more regular and more careful way.
According to Eb Gargano, an avid and experienced blogger, with her blog ProductiveBlogging.com we bloggers should take good care of our blog, and ‘revamp’ it occasionally.
Eb says, we don’t have to delete our old blog posts, unless, they had become useless. (Like in my case, the one with the ‘blind’ link.) But we definitely should comb through our blog and update and re-write the one or other post, set up new pictures, add some creativity and design, and re-post them. This is not only a recommendation, it’s advice. Eb Gargano says, “”If you have a lot of old, out of date, irrelevant, and/or poor-quality blog posts, this will have a negative effect on your SEO.” (For the ones who don’t know what SEO is: “Search Engine Optimization”, you will find a link to another one of Eb Gargano’s posts).
Reviving, re-writing, and re-vamping your older blog posts, and even re-posting them again, can boost your SEO – and your reader’s and visitor’s experience. Keep your blog as accurate, reliable, modern, and current as possible. Delete old and outdated posts and slim your blog down when necessary. You don’t need posts with old links that lead to an error page. Show your readership and followers, that you’re taking care of your blog, and that it’s important to you!
Fosterwebmarketing.com says, “Deleting irrelevant, unviewed content may be painstaking, but it’s pretty much guaranteed to boost your search engine rankings and improve user experience. Just like all white hat, ethical SEO techniques, there is no silver bullet to ridding your site of old content.”
That means, to us writers and author-bloggers: a blog is not a book – once written, preserved for eternity! It means a blog is constant work, permanent revision, renovation, updates, maintaining, and revamping. Having a blog means, spending time with it and on it, precious time that we don’t have, and that is taken from us from writing. I’m glad, to be honest, I only have one blog to take care of… I can barely imagine how the ones with two or more blogs are groaning now: “Oh, noooooooo!”
Of course, I’m not going to force anyone to do anything on their blog. This is a recommendation, or ‘good advice from good ol’e A.J. if you will.
But you will have to excuse me now, I have to work on ‘Writer’s Treasure Chest’ updating. Hopefully, see you soon!