Brand awareness refers to people’s ability to recognize you and your creative work. It is the very first step in your marketing funnel. Brand awareness also helps you achieve your goals as an author by expanding your target audience, building brand affinity, and improving brand identity. In this guest post, Andre Oentoro simplifies the process of using YouTube videos to grow awareness for your author brand and business.
Brand awareness is very important for any author because it not only entices readers to buy your book but also keeps them coming back for more.
People are more likely to buy goods or use services from a business that they trust and as an author, your ‘business’ is no exception.
Your brand – how people perceive you and your creative work – is one of the first things that will draw readers in when they are searching for a solution to a problem they have or to fulfill an experience they desire.
In addition, if their experience with your brand is enjoyable, they are more likely to tell other people about your work which helps spread the word, further increasing your visibility and reach.
So, how can you build your brand awareness, and what is the best platform?
According to this post by Ahrefs.com, YouTube is the most visited website in the past few years. It is also the second-largest search engine, proving that people are crazy about video content.
Anyone and everyone has the opportunity to entertain, engage, and rank.–Ahrefs
YouTube videos get good rankings on Google searches because Google has owned YouTube since 2006. This will certainly provide a huge opportunity for you to get noticed, to be known more widely in your topic area or genre, and thus help you increase brand awareness.