How to Build Brand Awareness Through YouTube Videos (for Authors) – Written By Kimberley Grabas

Brand awareness refers to people’s ability to recognize you and your creative work. It is the very first step in your marketing funnel. Brand awareness also helps you achieve your goals as an author by expanding your target audience, building brand affinity, and improving brand identity. In this guest post, Andre Oentoro simplifies the process of using YouTube videos to grow awareness for your author brand and business.


Brand awareness is very important for any author because it not only entices readers to buy your book but also keeps them coming back for more.

People are more likely to buy goods or use services from a business that they trust and as an author, your ‘business’ is no exception.

Your brand – how people perceive you and your creative work – is one of the first things that will draw readers in when they are searching for a solution to a problem they have or to fulfill an experience they desire.

In addition, if their experience with your brand is enjoyable, they are more likely to tell other people about your work which helps spread the word, further increasing your visibility and reach.

So, how can you build your brand awareness, and what is the best platform?

According to this post by Ahrefs.com, YouTube is the most visited website in the past few years. It is also the second-largest search engine, proving that people are crazy about video content.

Through video,

Anyone and everyone has the opportunity to entertain, engage, and rank.–Ahrefs

YouTube videos get good rankings on Google searches because Google has owned YouTube since 2006. This will certainly provide a huge opportunity for you to get noticed, to be known more widely in your topic area or genre, and thus help you increase brand awareness.

CONTINUE READING HERE

One thought on “How to Build Brand Awareness Through YouTube Videos (for Authors) – Written By Kimberley Grabas

  1. Cool post. Looks like I’m going to have to dust off my Logitech camera and get some more book trailers going. I’ve been thinking about some podcasting type of videos as well. I’ve already got a video lined up for this Christmas. So we’ll see what happens.

    Like

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.