Rachel Poli announces her new “Merry Writer Podcast’. Let’s support her!
Ready or not, here we come!
I’m so excited to announce this project. This has been in the works for a few months now with my good friend, Ari Meghlen.
I had been thinking of starting a podcast for a long time. However, I faced the same problems and questions as I’m sure most people do when they want to start a new project. “What could I talk about on a podcast?” “Is this something I could handle alone on top of everything else?” “Who would want to listen to me?”
Needless to say, when Ari sent me an email asking if I’d be willing to turn The Merry Writer into a podcast, I didn’t have to think twice about it. I was beyond excited to start on a new journey and work with a dear friend on improving something we’ve already built together.
With her usual humor and direct way to say things by their proper name, my favorite blogger and teacher posted an article about ‘PADvertising’. Thanks a lot for that one, Kristen Lamb!
Seems writers are always looking for some new way to advertise their books, which is fine…but some folks have gone more than a little bit cray-cray. I finally fled Twitter, by and large, because it’s next to impossible to locate real hoo-mans among all the automation. My email has pretty much gone feral as well, but meh.
Today, let’s have some fun at the bots’ expense, shall we?
Okay, any of you who regularly follow my blog know that I am totally out of my mind a bit eccentric. I’m reposting this blog because a) I’ve been flattened with bronchial pneumonia b) I have to travel and c) this post never stops being funny…especially if you’re like me and have the same sense of humor as a fourteen-year-old boy.
This post was inspired when I was speaking in Idaho. I’d excused myself to the ladies’ room and, as I closed the door to the stall, I noticed all the advertising on the back of the bathroom door. This cluttered wall of ads made me think about all the authors spamming non-stop about their books on social media and via email.
Writers were becoming worse than an MLM rep crossed with a Jehovah’s Witness. Could the author book promotion get any more invasive?
Maybe it could.
Lately, I found a link to The Good Ebooks & Books Company online, which offers book ads, free as well as paid ones. I checked it out, and it seems a decently long existing way to advertise my book. I tried it with the free version.
Not even a day after I filled out the form online I got an email which was written politely and friendly, confirming my submission and telling me that they’ll get back to me as soon as possible.
Two days later I received the information that ‘Soul Taker’ is online. Of course, they’re telling me what advantages a ‘premium’ account would have, but I didn’t get the impression they’re telling me: “Either you’ll upgrade or…”
“Good E-Books” connects authors and readers. They placed ‘Soul Taker’ in the middle as a New Release. They set it up with its cover picture, the blurb and linked it to its Amazon page.
I will open a free author account with them and see where it will take me. So far I’m happy.
Maybe you want to try it too?
Derek Haines informs us about the four essential elements we need to sell books on Amazon. Thank you for sharing your experience, Derek. We really appreciate it!
Have you written a book you want to sell?
You have? Well, you are probably very excited about the prospect of becoming a published author, and rightly so.
But before you jump into self-publishing your book, sit back and take a deep breath. You have some work to do before you publish that will help sell books on Amazon after your book is released.
Selling books online today is very competitive. Every year more and more authors are publishing books and ebooks on Amazon, Apple, Kobo and Barnes & Noble.
By some estimates, a new title is published every one minute and forty-five seconds on Amazon KDP alone.
Many of these thousands of titles are never going to succeed at selling on Amazon. Either because the writing standard is poor, the cover is homemade, or in a lot of cases nowadays, many are merely copies of public domain books.
To read the entire blog post go to:
Amy Maroney provides us with an informative blog post about ‘Long-Tail’ book promotion. Thank you very much for sharing your experience Amy.
Wondering how to build a long-tail book promotion rather than triggering a short-term spike in sales of your self-published books? Non-fiction writer/editor turned historical novelist Amy Maroney asked veteran indie authors for advice on successful book promotions that bring a more lasting effect and shares summary of her findings.
Not long after I published my first novel in 2016, I noticed people in various author groups on Facebook discussing long tails and sell-through.
– As I soon discovered, a long tail is a period of increased sales following a book promotion.
– And sell-through is what happens when readers go on to buy other titles in the author’s backlist.
To continue reading the entire post go to:
Chris McMullen published a very useful and educational blog post about advertising for KDP authors. Thank you very much for the information, Chris!
AMAZON ADVERTISING VIA KDP
As of 2019, Amazon modified how their advertising campaigns work, so this seems like a good time for a new article about how to use it.
I started using Amazon’s advertising feature several years ago, when it was first introduced to Kindle Direct Publishing (KDP).
Since then, my ads have generated over 100 million impressions. So I have a little experience with how this works.
Advertising is one of many marketing tools. Like most marketing tools, you probably won’t blindly achieve instant success.
And like any paid marketing tool, advertising carries risk. If you aren’t careful, you can spend a lot of money quickly, and you might not recover your investment.
Advertising probably isn’t the solution for a book that isn’t selling on its own. It works better for some books than others, and for some authors than others. The success of the ad depends on a variety of factors.
One big problem is that there are many variables to consider:
How much should you bid?
How do you target your ads?
Is your custom text helping or hurting?
Does your cover draw your target audience in effectively?
Does your product page sell effectively?
Nicholas Rossis advices us to celebrate diversity to make our ad campaigns better. Thank you very much for all your information and help, Nicholas!
Diversity and identity politics can be a minefield. In my science fantasy series, Pearseus, I had as diverse a cast as possible, with strong female leads, a main hero of Indian descent, another one of Chinese descent, Masai warriors, a lesbian leader, etc. Even so, I got flak from people who felt their preferred minority was underrepresented because, for example, my warrior heroines were slim and slender (even though one of my favorite characters, Head Priestess Tie, was a big woman with a shaved head).
So, should we, as authors, shy away from diversity?
In one word, no. With Pearseus, I didn’t set off to create a diverse cast; it came about organically as that was simply what fit my characters. I seem to have an eye for the quirky and the unusual when people-watching and that shows in my own work. And I find it boring when I write stories with only one kind of heroes.
But I had never thought of a possible relationship between my Ad campaign and diversity.
To continue reading the entire post, please go to: