Are You Using AMS? Here’s How To Respond To Clicking Disasters

Another post from Nicholas Rossis. He informs us about using AMS and how to respond to clicking disasters. Thank you Nicholas!

Nicholas C. Rossis

Fake Books | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksI hope you will never have any use for today’s post, but it could be a lifesaver if you are hit by the so-called “clicking disaster.” If you’re using Amazon Marketing Services (AMS), you will have noticed that the reporting system is somewhat… unreliable. However, there are times when the AMS reporting goes completely bonkers. This has been reported by a number of authors who use AMS, and who notice huge spikes (up to 1,000%) in their campaign clicks.

Now, you may think that this is a good thing. And it would be if there was a corresponding increase in sales. Alas, that is not the case: clicking disasters mean that the AMS reporting vastly overrepresents clicks, but the actual sales (as reported by KDP) are not affected by this.

Why Is This Bad?

Well, there are two reasons why this should worry you. First, since you pay for…

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Don’t Advertise With Amazon Until You’ve Read This

Nicholas C. Rossis has provided us with a fantastic blog post about advertising with Amazon. Read this article before you decide to do so. Thank you very much Nicholas!

Nicholas C. Rossis

Yes, this is the long-promised post where I share my experience advertising with Amazon and the things I’ve learned — things that could make or break your campaign.

What I’ve Learned Advertising With Amazon

You may remember my past experiences with Amazon Marketing Services (AMS) and the recent plan I’d set for myself. I started promoting in April with 3 kinds of ads:

Ad #1: Sponsored Products, Manual Keywords

This was the bulk of my promos. I chose up to 1,000 keywords for each book and used them to target potential readers.

How does one come up with so many keywords, you ask? Well, there are two easy ways:

Advertising with Amazon (AMS) | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books1. Choose The Best-Selling Books In Your Genre

The first strategy requires that you find the genres in which your books sells. Amazon does some automatic choosing for you, and you can sometimes see these listed under your book details…

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