I found an interesting article published by Laurisa White Reyes. Thank you so much for your advice, Laurisa
on Fiction University:
If you are not comfortable tooting your own horn, welcome to the club. Writers tend to be introverts by nature. Most of us do not like drawing attention to ourselves. In fact, give us a quiet corner in an empty house for hours on end, and we’d be quite content – as long as we have our computers to keep us company.
But if you want to sell books, you need fans – not fans of your books – fans of YOU! It’s not always about the story you’ve written. Yes, of course, you want your readers to love your books, and they will. But before they ever hit that BUY link on Amazon, they must have a good reason for doing so, and that reason is their loyalty to you as a person.
Nicholas Rossis gives us insight into seven ways to boost our author brand. Thank you so much for this great post, Nicholas!
The inspiration (and Infographic) for this post came from Resume Now, which has an article about branding yourself. While they are focusing on job applications, what they say is remarkably useful for those building an author brand, too. I am summarizing below, but I suggest you also visit the original post for more ideas and examples of successful brands.
How to Develop an Author Brand
Developing an author brand helps add value and credibility to your books. Here are seven steps to help you get started.
1. Find a Niche
The first step in building your author brand is to find your niche. Some questions to help foster this process are:
- What are your passions and interests?
- What credentials do you possess?
- What types of writing do you particularly love working on?
- What makes you forget to look at the clock?
It’s crucial to find a niche that can evolve with you. Your interests are not stagnant, so choosing an area of focus with growth potential is crucial for long-term satisfaction.
2. Determine a Target Audience
Once you’ve identified your niche, you should figure out who your target audience is and how to tailor your author brand to them.