Targeting Readers: Audiences Have Evolved & So Should Marketing – Written By Kristen Lamb

Kristen Lamb, author, teacher, blogger, and my favorite “Social Media Jedi” informs us about ‘targeting readers’. This is a very educational blog post, definitely worth reading!


How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet.

For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if book launches involved a trebuchet.

#MaybeJustMe

In the olden days—before Web 2.0—the world was vastly different. It was a horrible existence rife with uncertainty, anxiety and dread.

Case in point, for most of the 20th century, if the phone rang? WE HAD NO IDEA WHO WAS CALLING.

Planning a Friday night? Want to watch a movie at home? You had to bribe that pimply-faced kid at Blockbuster to squirrel away the NEW RELEASE of Speed 2 before they were all gone. Then, after you watched Speed 2 and wondered why Hollywood didn’t just…STOP?

YOU COULD ONLY COMPLAIN TO PEOPLE YOU ACTUALLY KNEW.

To continue reading this article go to:

https://authorkristenlamb.com/2018/07/targeting-readers-ineffective/

Ads are NOT a Brand and Promotion is NOT Platform—Understanding the Difference

Kristen Lamb is teaching us to understand the difference between ads and a brand and promotion and a platform. Another one, very important and informative blog posts for us. Thank you so much, Kristen!

Kristen Lamb's Blog

Image via Flickr Creative Commons courtesy of Ken. Image via Flickr Creative Commons courtesy of Ken.

Very often when I write about brand and platform, writers assume I am talking about promotion and marketing (ads) and that is not only a false assumption, it can be a fatal one. When we hop onto Twitter or Facebook and are barraged with book spam, a big reason it annoys us (though not the only) is because the author is engaging in these activities with no solid brand or platform.

It then either becomes white noise (invisible) or worse an irritation (negative branding). Writers trying to create a brand by serving up copious book promotion will have a brand all right. The brand of self-serving asshat.

The sight of the author’s face or book might even be enough to spike our blood pressure. We are far more likely to block than buy.

Why? What went wrong?

We have to look at…

View original post 1,662 more words

Social Media, Branding & Owning 2016—Because EVERY Day is Game Day

I think Kristen Lamb published another one of her very educating and interesting blog posts which I think should be read, in particular by learning authors. Thank you, Kristen!

Kristen Lamb's Blog

Screen Shot 2015-12-02 at 4.28.50 PM

Ah, I love this picture, namely because getting kicked in the face apparently is the only way I can get Angelina Jolie lips for FREE 😀 . Seriously, I found out yesterday that I am on the list to get my blue belt in Brazilian Jiu Jitsu. Most people who start Jiu Jitsu never get that far. They quit because, unlike other forms of martial arts, in Jiu Jitsu, you stay a white belt for a year and a half and most people can’t endure that long without the outside validation of “changing colors.”

For me? A broken nose, busted lip, three broken toes and a case of Shingles later?

HA! I AM STILL HERE!

Am I any good? Eh, who knows. See, a lot of being successful at anything really goes back to what we talked about not too long ago in the “real” odds of success. That…

View original post 2,458 more words