5 Essential Book Promotion Tools For Every Author – Written By Derek Haines…

Derek Haines informs us about five essential book promotion tools for authors. Thank you so much for your helpful blog post, Derek!


on Just Publishing Advice:

For self-published authors, book promotion is always a challenge.

It takes time to plan your book marketing ideas before your book launch. Then you need to keep the buzz going after you publish a book.

There are many ways to market a book, yet for an indie author, the most critical factor is your time.

You want to get your book noticed by potential readers, but you don’t want to spend all your waking hours trying to sell your book.

In This Article

Time-saving book promotion tools

1. Publisher Rocket
2. Canva
3. SNAP Auto Poster
4. MailChimp
5. Kindlepreneur Book Description Generator

Continue reading HERE

 

Ads are NOT a Brand and Promotion is NOT Platform—Understanding the Difference

Kristen Lamb is teaching us to understand the difference between ads and a brand and promotion and a platform. Another one, very important and informative blog posts for us. Thank you so much, Kristen!

Kristen Lamb's Blog

Image via Flickr Creative Commons courtesy of Ken. Image via Flickr Creative Commons courtesy of Ken.

Very often when I write about brand and platform, writers assume I am talking about promotion and marketing (ads) and that is not only a false assumption, it can be a fatal one. When we hop onto Twitter or Facebook and are barraged with book spam, a big reason it annoys us (though not the only) is because the author is engaging in these activities with no solid brand or platform.

It then either becomes white noise (invisible) or worse an irritation (negative branding). Writers trying to create a brand by serving up copious book promotion will have a brand all right. The brand of self-serving asshat.

The sight of the author’s face or book might even be enough to spike our blood pressure. We are far more likely to block than buy.

Why? What went wrong?

We have to look at…

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