How To Organize A Blog Tour – Research by A. J. Alexander

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During the past years of activity on ‘Writer’s Treasure Chest,’ and the inquiries to publish posts and interviews for different Blog Tours I promised myself once I find the time I would do research on ‘Blog Tours.’ What is this? And why is it so important to writers? Who does organize them and if I have to do that myself, how to do it best?

What is a Blog Tour?

Alessandra Wike writes on “PR by the book”:
The age of the internet gives authors the opportunity to connect with thousands of people. Taking advantage of these seemingly endless possibilities, blog tours provide great publicity for a new book without the hassle (or expense!) of travel. Instead of an author traveling from bookstore to bookstore and city to city, an author’s book can travel virtually from blog to blog and garner hundreds, if not thousands, of views in a short amount of time.

To read the entire blog post, click here.

 

“Reedsy,” writes:

A blog tour is very much like a traditional book tour, where the author would go from town to town to sign their books and meet new readers; except this time, you go from blog to blog. There are countless fiction and non-fiction blogs that have emerged in the past few years, all written by passionate readers who want to share their love of books with other readers. They post book reviews, launch announcements, and interviews with their favorite authors. To continue reading the article on Reedsy, click here.

 

“Bookmaster” for example gives us a hint on what it means to work on a Blog Tour by writing:

A blog book tour can be set up by a publicist, but if an author has self-published and doesn’t have a publicist, they can do the leg work themselves. The key is to find blogs that are relevant to the topic of the book that are interested in participating in the blog book tour. For example, cooking blogs would be the target if you wrote a cookbook and relationship blogs would be the target if you wrote a book that provided love advice. Depending on the topic of the book there could be an unlimited number of blogs, or there might only be a handful if the topic is extremely niche. Each book tour should include a manageable amount of blogs, as the tour requires a significant amount of time from the author. Even though it’s not an in person tour, there is still plenty of work that needs to be done. (The article can be found here)

 

Now: what interested me most is: How do I really organize a Blog Tour? Of course, there are several hints, tips, and tricks from different writers; the basic work seems more or less the same – several have apparently had super-success while others complained that their echo was insufficient.

One article that impressed me was an article, published by Penguin Random House.

For example, does the post answer important questions like:

• What are the benefits of putting your book on a blog tour?
• What types of books work best for blog tours?
• How can an author ensure his or her blog tour is a success?
• How can an author work with his or her publicist to set up an effective blog tour?

or

• What are some best practices when preparing for a blog tour?

The entire article can be read here:
http://authornews.penguinrandomhouse.com/everything-you-need-to-know-about-organizing-a-blog-tour/

*****

 

By researching further into the topic, I found another impressive and informative post on Joel Friedlander’s Book Designer’s Blog. He published a guest post, 7 Top eBook Blog Tour Sites, written by Greg Strandberg.

Greg informs about seven eBook Tour Sites, gives prices, information and his opinion to them. I think it’s worth checking them out. He as well links their names to their websites. (For copyright reasons I cannot do this below.)

1. YA Bound Book Tours
2. Xpresso Book Tours
3. Enchanted Book Promotions
4. Bewitching Book Tours
5. Goddess Fish Promotions
6. Sage’s Blog Tours
7. Rockstar Book Tours

If you like to read his opinion about these Sites, please check them out on his article by clicking here.

Finally, after hours and hours of research, I found an excellent post, provided by Mixtus Media on

How To Set Up A Successful Blog Tour + A FREE Guide

They not only provide us with an 11-step-guide on how to organize a Blog Tour, they as well provide us with a free Blog Tour Worksheet.

STEP 1: IDENTIFY YOUR IDEAL READER
STEP 2: RESEARCH
STEP 3: CREATE A LIST
STEP 4: DETERMINE YOUR RESOURCES
STEP 5: FIGURE OUT YOUR TIMEFRAME
STEP 6: CONTACT BLOGGERS
STEP 7: Stay ORGANIZED
STEP 8: CONSIDER GIVEAWAYS
STEP 9: ANNOUNCE THE TOUR
STEP 10: FOLLOW THROUGH WITH THE DELIVERY
STEP 11: FOLLOW UP

Each step is carefully described. To download the Worksheet, which I did, you are first subscribing to their newsletter. But I doubt that’s a problem. They do have more interesting information on their blog. (I didn’t have problems to download their worksheet, just in case your virus program is sensitive. Mine is, and it has carefully scanned the file and found nothing.)

After all the information I had found on Blog Tours I would love to hear from experienced writers how they had found it to organize their blog tours. Is it easy, is it hard? Do you mind providing us with some extra tips, tricks, and hints?

More Indie Publishing Tips

Don Massenzio is not only a great author; he’s an excellent advisor too! Thank you, for your very helpful and informative tips on indie publishing, Don!

Author Don Massenzio

TandEFor me, indie publishing has consisted of a lot of trial-and-error to determine what things work and what things do not. Unlike other types of sales and marketing, as an author it is not only about selling books, but, to some degree, you are selling yourself. This is something I’m extremely uncomfortable with, but I’ve found some ways to adjust my approach to make it more tolerable.

This list consists of some of the things I’ve tried that have worked for me. Your mileage may vary.

Hard sell concept.

  • Blatantly asking people to buy your books doesn’t work. Instead, I’ve tried to use my blog, Facebook, and other social media to try to convince people that my work might be worth checking out. I do this by trying to entertain or teach with the material I post.

wordofmouth

  • Word of mouth is extremely important. Your existing readers are your best salespeople. I like interacting with them…

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Finding the Best Freelance Fiction Editor

Steven Capps has published an interesting and helpful blog post about editors and how to find them. Thanks so much Steven. This helps many of us.

Steven Capps

Welcome back to the blog! Before we begin, I want to highlight a few things that are not quite relevant to today’s post, which will be focused on how to hire a goodfreelance editor. If you are only here for that info, go ahead and scroll down. If you enjoy the content, I would love for you to hit the follow button just below the comment section. No pressure, and if this is the worst thing you’ve ever read, I’ll go sit in the corner of shame.

For everyone still reading this intro, I am assuming that you are one of the regulars, so thank you again for all your support. A few weeks ago, I posted a few episodes of a podcast, though it pittered out because in the subsequent interviews there was a super annoying static that I only recently fixed. Obviously, I couldn’t post these because…

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…Author, Frank Westworth reveals some of the dangers lurking for we scribblers…

Seumas Gallacher publishes a guest post, written by wise, unique and gifted author Frank Westworth. Thank you Seumas and Frank to provide us with this article of warning!

Seumas Gallacher

…any seriousHarley-Davidson rider, who also writes great books and gets playing blues guitar, automatically commands my attention… Author friend, Frank Westworth, is no exception in that regard… have a read of his WURDS of wisdom…

Unsafe Spaces

Frank Westworth’s new crime-thriller, ‘The Redemption Of Charm’, arrives at the end of March. In the meanwhile he ponders a topical peril of political correctness…

Writers have a problem. Readers. OK, so writers have many problems, among them … readers. What do readers do which is a problem for writers? Surely they’ve paid their sixpence, bought the book, and everyone is happy. What can possibly go wrong? What goes wrong is that readers sometimes read the books they’ve bought. No no, do not doubt me, for I know this to be true. It gets worse. After reading some of the book some readers write to the writer – to the author…

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Publishing a book with KDP Paperback (Beta) #amwriting #KDP #SelfPublishing

G. L. Cromarty provides us with a blog post about publishing a book with KDP Paperback (Beta). Thank you for this helpful and informative article!

Featured Image -- 3789

G.L. Cromarty

MY EXPERIENCE WITH KDP PAPERBACKPUBLISHING (BETA)

There is a new option with Kindle direct publishing to add a print book along with your ebook through their site. Formerly, most people would add a print version of their book via CreateSpace, a subsidiary of Amazon. Now you have the option to do this directly via KDP Paperback (beta).

I have no experience with CreateSpace, but prior to deciding to go with KDPPaperback (beta) I had looked at this option. In summary, CreateSpace is a separate company, although owned by Amazon. You need two accounts, one for CreateSpace and one for KDP, and if you are entering tax and personal information for payments, you will need to do all this twice.

It’s my understanding that not all KDP users have the ‘Print Book’option yet, but that may have changed over the last couple of months (See KDP Print – Amazon is…

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Video: Basic Setup Process of a Book on Createspace

Rachael Ritchey has taken time to provide us with a step-by-step guide to use CreateSpace. I’m thrilled and I’m sure many other debut novelists are too! Thank you so much Rachael!! You rock!

Fiction by Rachael Ritchey

Platforms

I know it’s been too long since I last touched on this great series: How Not to Get Overwhelmed with Indie Publishing, but life hasn’t slowed down all summer long! 🙂 I’ve finally got a video tutorial put together for you on the basics of setting up a Createspace account and first book for publishing.


Here are the picture steps to walk through. Really, everything here is fairly self-explanatory. If you have questions, please ask and I’ll help you find the answer.  🙂

  1) Sign up for the free account then log in w/your email address and password.

Step 01


2) Add New TitleStep 02


3) Fill in the blanks with the appropriate info. (Red * means info is required)Step 03


4) Now you get to add your author name (pseudonym if that’s how you roll!) and other pertinent info.

Step 04

5) Publication Date is NOT required right away! 🙂

Step 04 - 1


6) ISBN

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