The Death of Ye Olden Bookstores & the Author Identity Crisis – Written By Kristen Lamb

As a follow up of the famous ‘Barnes & Noble’ fall, Kristen Lamb provides us with a great blog post about the consequences it might have on us authors.

Thank you so much, Kristen!


My last post, Barnes & Noble SOLD: Goliath Has Fallen & What This Means for Writers, was a long and detailed journey explicating precisely how we’ve all ended up at this spot in history—writers, readers, bookstores, booksellers, publishers, investors, etc.

The big-box bookstores are dead for good until some @$$hat forgets what a bad idea they were and resurrects them again.

In the meantime…

Now that Borders is a distant memory and Barnes & Noble a recent casualty, many of us find ourselves balancing, terrified, on the precipice of the unknown.

This time of transition possesses a particularly acute terror reserved for pre-published and published authors.

Yet, in light of all this upheaval, I challenge authors to learn from New York Publishing’s—‘The Big Six’s’ mistakes.

One mistake in particular.

Continue reading here

5 Mistakes That Keep Readers From Following Authors on Social Media – Written By Jenn Hanson-DePaula

I found this excellent blog post on the Mixtus Media blog, written by Jenn Hanson-DePaula on why readers won’t follow us authors on social media. Thank you very much for this article, Jenn.


Social media is, hands down, one of the best ways to connect with new people all over the world. And yet, we still struggle with actually making those connections.

Why? Well, I tend to think that it’s because we have tried to make social media fit into marketing. That’s like trying to fit a square peg into a round hole. We use social media to broadcast our marketing message when we actually need to use it as it was designed to be used: as a way for actual human beings to interact with each other.

Social media can be incredibly powerful. I’ve seen and experienced its power first hand. It’s amazing to meet people all over the world and connect with them in a genuine and authentic way.

But if you’ve had a bad experience with social media, chances are there are just a few things that you need to adjust to get everything back on track.

I’ve broken down the top five mistakes that I’ve seen authors make on social media that keep readers from engaging with you.

Continue reading here

Marketing – Soul Taker “on Tour”

 

Lately, I found a link to The Good Ebooks & Books Company online, which offers book ads, free as well as paid ones. I checked it out, and it seems a decently long existing way to advertise my book. I tried it with the free version.

Not even a day after I filled out the form online I got an email which was written politely and friendly, confirming my submission and telling me that they’ll get back to me as soon as possible.

Two days later I received the information that ‘Soul Taker’ is online. Of course, they’re telling me what advantages a ‘premium’ account would have, but I didn’t get the impression they’re telling me: “Either you’ll upgrade or…”

“Good E-Books” connects authors and readers. They placed ‘Soul Taker’ in the middle as a New Release. They set it up with its cover picture, the blurb and linked it to its Amazon page.

https://www.goodebooks.net/releases.html

I will open a free author account with them and see where it will take me. So far I’m happy.

Maybe you want to try it too?

What to do when people unsubscribe from your #author email list and why it is OKAY – Written By Yechelyah Ysrayl

Yechelyah Ysrayl touches a subject that keeps all of us new authors on our toes: our newsletters and the people who unsubscribe from  our email list. Thank you very much for your valuable post, Yechelyah!


Let’s address the elephant in the room. Email unsubscribes. Yup. I’ll be that one. I don’t care what anyone says, if done right and if it’s your cup of tea, author email lists work. At the end of the day, everyone’s journey is different so none of us are in the position to say for absolute certainty what works and what doesn’t work for someone else.

That said, IF you are a fan of the email list (I don’t refer to them as newsletters….I prefer email list), check it.

Not everything about being an author is peachy. Email unsubscribes feel like silent rejections and sometimes confusing because you don’t always know why the person left. Unsubscribes can leave authors feeling abandoned, especially if the person was a long-time member of the list. All kinds of thoughts go through your head.

“What did I do wrong?”

“Am I providing value?”

“Does my writing suck?”
“Do I suck?”

Did I email too much? Too little? What happened?”

The good news is that whether someone leaves your email list or your blog, it is not a bad thing. In 2019, we are not taking losses, we are taking lessons and there are tons of lessons we can learn from email unsubscribes. I hope this list encourages you and motivates you to push past that feeling of confusion and rejection.

To read the entire blog post go to:

What to do when people unsubscribe from your #author email list and why it is OKAY

Characterization Tips – Part II – Written By Don Massenzio

February 9, 2019 I published Don Massenzio’s first part of characterization tips. Naturally I will share the second part as well. Thank you very much, Don!


Yesterday, I wrote a post about characterization listing, in simple terms, some of the pitfalls that writers face as they create and develop characters. You can read it HERE. This post will revisit those pitfalls and give you some tips on how to repair them.

These are all practical lessons that I learned as I stumbled my way through seven books with two more on the way. I hope that you find them helpful. I appreciate the kind words and discussion after the first post.

Now, let’s revisit some of the issues identified in the last post with some potential solutions.

Continue reading the entire blog post here:

https://donmassenzio.wordpress.com/2019/02/07/characterization-tips-part-ii/

Amazon Advertising for KDP Authors in 2019 – By Chris McMullen

Chris McMullen published a very useful and educational blog post about advertising for KDP authors. Thank you very much for the information, Chris!


AMAZON ADVERTISING VIA KDP

As of 2019, Amazon modified how their advertising campaigns work, so this seems like a good time for a new article about how to use it.

I started using Amazon’s advertising feature several years ago, when it was first introduced to Kindle Direct Publishing (KDP).

Since then, my ads have generated over 100 million impressions. So I have a little experience with how this works.

Advertising is one of many marketing tools. Like most marketing tools, you probably won’t blindly achieve instant success.

And like any paid marketing tool, advertising carries risk. If you aren’t careful, you can spend a lot of money quickly, and you might not recover your investment.

Advertising probably isn’t the solution for a book that isn’t selling on its own. It works better for some books than others, and for some authors than others. The success of the ad depends on a variety of factors.

One big problem is that there are many variables to consider:

How much should you bid?
How do you target your ads?
Is your custom text helping or hurting?
Does your cover draw your target audience in effectively?
Does your product page sell effectively?

Continue reading here

 

Promote On Writer’s Treasure Chest

It’s 2019 and ‘Writer’s Treasure Chest’ soon will celebrate its 4th anniversary.

I am very proud to have this blog up and its success and progress are significant. I thank all followers and readers for making this such a pleasurable experience and great adventure for me.

There is, however, one thing that I’d like to extend even more: The chance for many other writers to use “Writer’s Treasure Chest” as a promotional platform.

Do you feel like trying how it is to publish blog posts?

Do you have anything important to say?

Would you like to show up on this blog?

Do you have a book to promote?

Use “Writer’s Treasure Chest” and contact me for

a Blog Tour

a “Featured Author Interview”

a “Guest Post”

So many things are possible, and I’d like to give you a chance to introduce yourself and your work here!

For once I used the contact form within a blog post and hope you will use it!

 

Generally, ‘Writer’s Treasure Chest’ does have a contact form on the right side, as a widget.

It is always there! Check it out and contact me, I’ll be delighted to work with you on your plans, your guest post, your blog tour or send you the sheet with the interview questions!

I will be proud to have you as a guest on ‘Writer’s Treasure Chest’.

Happy New Year 2019

“We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called opportunity and its first chapter is New Year’s Day.”

– Edith Lovejoy Pierce


I want to thank you!

All Readers, Followers, Friends, Writers, Authors, Family, and the ones who found ‘Writer’s Treasure Chest’ by accident – thank you all for being a part of my writing adventure and make the journey a fun and entertaining one!

Wishing you and your loved ones a year that’s promising, exciting, inspiring and full of fun!

Happy New Year everyone!

15 Thoughts Every Writer Has When They Aren’t Writing

On DSM Publishing I found a link to this blog post, written by Michael Cristiano on ‘A Writer’s Path’. Thanks Michael. I’m convinced many of us have exactly the same thoughts. (or at least most of the ones on your list.)

A Writer's Path

by Michael Cristiano

Not being able to write is a sad fact of life for a writer. There’s laundry to do, there’s food to cook, there’s sleep to be had. Worse, I have this pesky illness that eats up a lot of my time. I toil day in and day out to keep it at bay and under control. Sometimes, it creeps into my evenings, just when I think I’ve escaped. Worse, the horror of it all often keeps me awake at night and the dread fills my dreams with terror and sadness.

Oh, I’m not sick… I have a 9-to-5 job.

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