How to Sell More Books: A Tale of Fishing & Catfishing – Written By Kristen Lamb

Kristen Lamb provides us with a new educational post about how to sell more books. Thank you very much for all your efforts, Kristen!


How do we sell more books? This is the big question all authors ask (myself included). Obviously, there are countless opinions about how to sell more books, but not all opinions are created equally.

Thus, before we hop onto the latest marketing/promotion fad we’re wise to understand why traditional marketing doesn’t sell books. Books are not like cups of coffee or breakfast cereal, and thus require a different approach.

Yes, ads, marketing and promotion campaigns sell toilet paper, soap, and toothpaste because seriously…who is NOT USING this stuff? When it comes to influencing what folks do with their free time, however, it’s a whole other game.

Writers are unique as well. Yes, we really are special unique starfish. And, since we are responsible for producing the product, we need a social media approach that leaves time to write great books.

This said, what’s the critical element that makes a book a mega success? Is it lightning in a bottle? Black magic? Voodoo? Can we buy it on Amazon? Is it banned in Georgia?

To continue reading Kristen’s blog, go to:

https://authorkristenlamb.com/2019/02/how-to-sell-more-books-a-tale-of-fishing-catfishing/

Selling Books in the Digital Age—We ALL Have an Image Problem & Here’s What To Do

Here’s another fantastic blog post, written by Kristen Lamb. Her posts are very interesting, educational and in a simply great way humorous. There’s so much to learn from Kristen. Each of her posts is like opening the door to another part of the world. Thank you Kristen.

Kristen Lamb's Blog

Screen Shot 2016-01-14 at 11.30.47 AM Original image courtesy of Phillip Capper Flickr Creative Commons

We live in a wonderful age to be a writer but a terrifying one as well. It’s wonderful because there was a time when we could have gone to our graves without ever seeing our work published and holding our work physically in our hands. Now? Good news is everyone gets a chance. Bad news is everyone gets a chance.

Before self-publishing took off, I was not a fan of the whole idea. The reason? I knew the problems it was going to create. We were opening a door we could never close.

When we had gatekeepers, there was an assumed standard. To say we were “published authors” actually meant something. Now? It means next to nothing.

Great you’re a published author. So is my cat.

Johnny Cat wants to write his memoir... Johnny Cat wants to write his memoir…

With barriers to entry removed, we’ve created a…

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