How to Sell More Books: A Tale of Fishing & Catfishing – Written By Kristen Lamb

Kristen Lamb provides us with a new educational post about how to sell more books. Thank you very much for all your efforts, Kristen!


How do we sell more books? This is the big question all authors ask (myself included). Obviously, there are countless opinions about how to sell more books, but not all opinions are created equally.

Thus, before we hop onto the latest marketing/promotion fad we’re wise to understand why traditional marketing doesn’t sell books. Books are not like cups of coffee or breakfast cereal, and thus require a different approach.

Yes, ads, marketing and promotion campaigns sell toilet paper, soap, and toothpaste because seriously…who is NOT USING this stuff? When it comes to influencing what folks do with their free time, however, it’s a whole other game.

Writers are unique as well. Yes, we really are special unique starfish. And, since we are responsible for producing the product, we need a social media approach that leaves time to write great books.

This said, what’s the critical element that makes a book a mega success? Is it lightning in a bottle? Black magic? Voodoo? Can we buy it on Amazon? Is it banned in Georgia?

To continue reading Kristen’s blog, go to:

https://authorkristenlamb.com/2019/02/how-to-sell-more-books-a-tale-of-fishing-catfishing/

Is it time for you to do a rebrand?

Ari Meghlen provides us with an excellent post about the question when and how authors should re-brand! Thank you very much Ari!

Author Ari Meghlen Official Website

Welcome back to another Monday Marketing post!  Today I’ve been thinking about branding.

Now as writers, we don’t always remember to think about our branding but it is important.  I’ve discussedbeing consistent in your branding, but what about the idea of rebranding?

Title Image: Is it time for you to do a rebrand. Image: Desk with paper, coffee, phone and business cards

View original post 1,378 more words

Ads are NOT a Brand and Promotion is NOT Platform—Understanding the Difference

Kristen Lamb is teaching us to understand the difference between ads and a brand and promotion and a platform. Another one, very important and informative blog posts for us. Thank you so much, Kristen!

Kristen Lamb's Blog

Image via Flickr Creative Commons courtesy of Ken. Image via Flickr Creative Commons courtesy of Ken.

Very often when I write about brand and platform, writers assume I am talking about promotion and marketing (ads) and that is not only a false assumption, it can be a fatal one. When we hop onto Twitter or Facebook and are barraged with book spam, a big reason it annoys us (though not the only) is because the author is engaging in these activities with no solid brand or platform.

It then either becomes white noise (invisible) or worse an irritation (negative branding). Writers trying to create a brand by serving up copious book promotion will have a brand all right. The brand of self-serving asshat.

The sight of the author’s face or book might even be enough to spike our blood pressure. We are far more likely to block than buy.

Why? What went wrong?

We have to look at…

View original post 1,662 more words

Social Media, Branding & Owning 2016—Because EVERY Day is Game Day

I think Kristen Lamb published another one of her very educating and interesting blog posts which I think should be read, in particular by learning authors. Thank you, Kristen!

Kristen Lamb's Blog

Screen Shot 2015-12-02 at 4.28.50 PM

Ah, I love this picture, namely because getting kicked in the face apparently is the only way I can get Angelina Jolie lips for FREE 😀 . Seriously, I found out yesterday that I am on the list to get my blue belt in Brazilian Jiu Jitsu. Most people who start Jiu Jitsu never get that far. They quit because, unlike other forms of martial arts, in Jiu Jitsu, you stay a white belt for a year and a half and most people can’t endure that long without the outside validation of “changing colors.”

For me? A broken nose, busted lip, three broken toes and a case of Shingles later?

HA! I AM STILL HERE!

Am I any good? Eh, who knows. See, a lot of being successful at anything really goes back to what we talked about not too long ago in the “real” odds of success. That…

View original post 2,458 more words