Kristen Lamb provides us with a new educational post about how to sell more books. Thank you very much for all your efforts, Kristen!
How do we sell more books? This is the big question all authors ask (myself included). Obviously, there are countless opinions about how to sell more books, but not all opinions are created equally.
Thus, before we hop onto the latest marketing/promotion fad we’re wise to understand why traditional marketing doesn’t sell books. Books are not like cups of coffee or breakfast cereal, and thus require a different approach.
Yes, ads, marketing and promotion campaigns sell toilet paper, soap, and toothpaste because seriously…who is NOT USING this stuff? When it comes to influencing what folks do with their free time, however, it’s a whole other game.
Writers are unique as well. Yes, we really are special unique starfish. And, since we are responsible for producing the product, we need a social media approach that leaves time to write great books.
This said, what’s the critical element that makes a book a mega success? Is it lightning in a bottle? Black magic? Voodoo? Can we buy it on Amazon? Is it banned in Georgia?