on Build Book Buzz:
“BookTube” refers to YouTube video bloggers who talk about books.
These book lovers who create the videos are “BookTubers;” their collective accounts, known as “channels,” create the BookTube community.
There are thousands of them producing videos about books. Thousands.
And because readers love their content, book publishers often incorporate them into marketing plans.
Sandra Beckwith provides us with the wisdom of 25 authors who share what they learned about self-publishing. Thank you so much, Sandra.
on Build Book Buzz:
It’s a common author lament. Maybe you’ve said it, too.
Nearly everybody has a story about something they learned after they started the self-publishing process. For many, the discovery came too late to save them time, money, or trouble.
That doesn’t mean you have to make the same mistakes, though.
Why do you think readers are’t reviewing our books? Sandra Beckwith on Build Book Buzz knows the reason. Read here about it. Thank you for your hard work Sandra.
When my first book was published in the dark ages – the 1990s – I didn’t have to think about online reader reviews.
Amazon was only starting to sell books when WHY CAN’T A MAN BE MORE LIKE A WOMAN? was released in the spring of 1995; Barnes and Noble was still a strictly bricks and mortar business.
That meant that reader reviews came in the form of good, old-fashioned, word-of-mouth recommendations among friends. If you liked a book, you told someone: “You will love this book.”
It was a pretty simple process.
Reader reviews have power
In today’s publishing environment where the Internet lets us recommend books to anyone, online reader reviews have become powerful and influential. In fact, most readers rely on them to make purchasing decisions.
Whether they should or shouldn’t doesn’t matter. The fact is that they do.
This can be frustrating. Unless you’re at the same level as authors who are household names — think John Grisham, Jodi Piccoult, Carl Bernstein — you probably struggle to get reviews.
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