KDP authors can now add A+ Content to their product pages at Amazon – Written By Chris McMullen


What is A+ Content?

In addition to the product page (and in addition to pages that you can access from Author Central, like the author biography or a From the Author section)…

A Plus Content lets you add additional sections of writing or images to help showcase your book or provide more information about yourself.

It can be a sales tool that you put right on your Amazon product page.

There are several formats to choose from, such as a single wide image (with or without text displayed in front of it, or with text added below it) or 3-4 square pictures with information beside each picture.

For authors of multiple books, you can add a comparison chart to show the differences between similar books (or help readers easily see which other books you’ve written). The comparison chart lets you link to your other ASIN’s; it will automatically create hyperlinks.

I discovered the option to add A+ Content on Amazon one week ago and have been adding A+ Content since.

How do you find the option to add A+ Content? One way is to visit KDP and click on the Marketing tab. Scroll down. Select you Marketplace. Click the yellow button.

CONTINUE READING HERE

Fun with Google Translate – Written By Chris McMullen

Chris McMullen wrote a hilarious post about an experiment with ‘Google translate’. I had a good laugh with that one, Chris. Well done!


FUN WITH GOOGLE TRANSLATE

Google Translate is actually pretty handy as an informal tool.

There have been times where I have wanted to have at least a partial understanding of something that I read in another language online, and Google Translate has helped me with that.

I’m also a little rusty with French, and Google Translate has helped to fill in some of my gaps.

But if you wrote something and wanted to have a professional translation of your writing into another language, well, as you will see in this article, that could result in some interesting consequences.

TRANSLATION EXPERIMENT

What I will do is type a variety of expressions in English.

I will copy and paste these expressions into Google Translate, and have them translated into a different language.

Then I will have them translated back into English.

(Isn’t this what everybody does when they feel like having some fun?)

Continue reading here

Your Book Description Doesn’t Just Show up at Amazon – Written By Chris McMullen

THE BOOK DESCRIPTION AND ITS JOURNEY AROUND THE WORLD

I was creating a Goodreads giveaway yesterday when I noticed that one of my book descriptions didn’t look quite right. Then I realized that a few of my book descriptions had similar issues. (I haven’t yet looked at all of my books there, but did check my recent releases.)

The problem was that I had formatted my descriptions at Amazon KDP using the limited HTML that is available (boldface, italics, line breaks, bullet points, and ordered lists). While that resulted in improved formatting at Amazon, the HTML had a few undesirable effects at Goodreads. In particular, if you use short bullet points with words or phrases in each point, the words and phrases might not appear on separate lines and there won’t be any bullet point symbols.

So if you meant to make a list like this:

  • red riding hood
  • big bad wolf
  • grandma’s house

It could instead look like this at Goodreads:

red riding hood big bad wolf grandma’s house

It actually can look even worse when it blends together with the previous and following sentences.

Continue reading the entire blog post here

 

Amazon Advertising for KDP Authors in 2019 – By Chris McMullen

Chris McMullen published a very useful and educational blog post about advertising for KDP authors. Thank you very much for the information, Chris!


AMAZON ADVERTISING VIA KDP

As of 2019, Amazon modified how their advertising campaigns work, so this seems like a good time for a new article about how to use it.

I started using Amazon’s advertising feature several years ago, when it was first introduced to Kindle Direct Publishing (KDP).

Since then, my ads have generated over 100 million impressions. So I have a little experience with how this works.

Advertising is one of many marketing tools. Like most marketing tools, you probably won’t blindly achieve instant success.

And like any paid marketing tool, advertising carries risk. If you aren’t careful, you can spend a lot of money quickly, and you might not recover your investment.

Advertising probably isn’t the solution for a book that isn’t selling on its own. It works better for some books than others, and for some authors than others. The success of the ad depends on a variety of factors.

One big problem is that there are many variables to consider:

How much should you bid?
How do you target your ads?
Is your custom text helping or hurting?
Does your cover draw your target audience in effectively?
Does your product page sell effectively?

Continue reading here

 

Book Marketing – And Why It’s Very Important To Me Right Now

Picture courtesy of Google.com


Right now, with the first book of my series about to be published, I’m keen to read about good marketing tips and tricks. This week I found many really helpful blog posts and articles covering this topic.

First I want to thank The Story Reading Ape for his amazing blog where posts like these can be found.

Last week I found the following educational, helpful and very informative blog posts:

 

Ari Meghlen: How to get the most out of your Calls To Action

Chris McMullen: Amazon Is A Dynamic Marketing Environment

Joel Friedlander: Have You Pre-Sold Your Book?

Frances Caballo: Every Author Needs Visual Marketing

 

Each one of these blog posts has taught me a lot and I want to thank Ari, Chris, Joel, and Frances for all their work to help us, beginners!

Thanks for all your support!


 

How to Add X-Ray to Your Kindle eBook

Chris McMullen provides us with an excellent blog post on how to add x-ray to our kindle e-book. Thanks for all your efforts Chris.

chrismcmullen

X-ray picture licensed from ShutterStock.

X-RAY FOR KINDLE

Authors can add X-ray to their Kindle eBooks via KDP.

Here is how to do it:

  • Visit Kindle Direct Publishing at kdp.amazon.com.
  • After you login, visit your KDP Bookshelf.
  • Hover your cursor over the gray button with three dots (…) near the right of one of your book titles.
  • If available, you will see an option to Launch X-Ray. Click this link.
  • This will open the X-Ray page for your Kindle eBook, but you won’t be able to do anything yet.
  • Click the yellow button to Request X-Ray. The window will automatically close 20 seconds later and return you to your Bookshelf.
  • You should receive an email once X-Ray is prepared for your Kindle eBook. Although it says it can take a few hours, my emails came within minutes.
  • Now you need to return to your KDP Bookshelf and Launch X-Ray…

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