In addition to the product page (and in addition to pages that you can access from Author Central, like the author biography or a From the Author section)…
A Plus Content lets you add additional sections of writing or images to help showcase your book or provide more information about yourself.
It can be a sales tool that you put right on your Amazon product page.
There are several formats to choose from, such as a single wide image (with or without text displayed in front of it, or with text added below it) or 3-4 square pictures with information beside each picture.
For authors of multiple books, you can add a comparison chart to show the differences between similar books (or help readers easily see which other books you’ve written). The comparison chart lets you link to your other ASIN’s; it will automatically create hyperlinks.
I discovered the option to add A+ Content on Amazon one week ago and have been adding A+ Content since.
How do you find the option to add A+ Content? One way is to visit KDP and click on the Marketing tab. Scroll down. Select you Marketplace. Click the yellow button.
Chris McMullen wrote a hilarious post about an experiment with ‘Google translate’. I had a good laugh with that one, Chris. Well done!
FUN WITH GOOGLE TRANSLATE
Google Translate is actually pretty handy as an informal tool.
There have been times where I have wanted to have at least a partial understanding of something that I read in another language online, and Google Translate has helped me with that.
I’m also a little rusty with French, and Google Translate has helped to fill in some of my gaps.
But if you wrote something and wanted to have a professional translation of your writing into another language, well, as you will see in this article, that could result in some interesting consequences.
What I will do is type a variety of expressions in English.
I will copy and paste these expressions into Google Translate, and have them translated into a different language.
Then I will have them translated back into English.
(Isn’t this what everybody does when they feel like having some fun?)
THE BOOK DESCRIPTION AND ITS JOURNEY AROUND THE WORLD
I was creating a Goodreads giveaway yesterday when I noticed that one of my book descriptions didn’t look quite right. Then I realized that a few of my book descriptions had similar issues. (I haven’t yet looked at all of my books there, but did check my recent releases.)
The problem was that I had formatted my descriptions at Amazon KDP using the limited HTML that is available (boldface, italics, line breaks, bullet points, and ordered lists). While that resulted in improved formatting at Amazon, the HTML had a few undesirable effects at Goodreads. In particular, if you use short bullet points with words or phrases in each point, the words and phrases might not appear on separate lines and there won’t be any bullet point symbols.
So if you meant to make a list like this:
red riding hood
big bad wolf
It could instead look like this at Goodreads:
red riding hood big bad wolf grandma’s house
It actually can look even worse when it blends together with the previous and following sentences.
Chris McMullen published a very useful and educational blog post about advertising for KDP authors. Thank you very much for the information, Chris!
AMAZON ADVERTISING VIA KDP
As of 2019, Amazon modified how their advertising campaigns work, so this seems like a good time for a new article about how to use it.
I started using Amazon’s advertising feature several years ago, when it was first introduced to Kindle Direct Publishing (KDP).
Since then, my ads have generated over 100 million impressions. So I have a little experience with how this works.
Advertising is one of many marketing tools. Like most marketing tools, you probably won’t blindly achieve instant success.
And like any paid marketing tool, advertising carries risk. If you aren’t careful, you can spend a lot of money quickly, and you might not recover your investment.
Advertising probably isn’t the solution for a book that isn’t selling on its own. It works better for some books than others, and for some authors than others. The success of the ad depends on a variety of factors.
One big problem is that there are many variables to consider:
How much should you bid?
How do you target your ads?
Is your custom text helping or hurting?
Does your cover draw your target audience in effectively?
Does your product page sell effectively?
Right now, with the first book of my series about to be published, I’m keen to read about good marketing tips and tricks. This week I found many really helpful blog posts and articles covering this topic.