I’m in the process of finalizing my first non-fiction book for publication. (So stoked!) I’ll reveal more about that soon, but today I want to explore a topic all indie authors face: where to invest our money.
It’s no mystery that self-publishing requires a financial investment. The last thing any serious author should do is write a book, attempt to edit it themselves, slap on a makeshift cover and send it to Amazon. But we also need to be mindful of that little thing called a budget.

Most indie authors don’t make huge income quickly or at all through their books—though both are possible. It takes awhile for most of us to break even upon publishing, then go on to profit. (It took me a good year to start profiting from In Her Shadow.) Many companies profit far more than writers from self-publishing, and there can be a fine line between a worthy investment and…