Yechelyah Ysrayl touches a subject that keeps all of us new authors on our toes: our newsletters and the people who unsubscribe from our email list. Thank you very much for your valuable post, Yechelyah!
Let’s address the elephant in the room. Email unsubscribes. Yup. I’ll be that one. I don’t care what anyone says, if done right and if it’s your cup of tea, author email lists work. At the end of the day, everyone’s journey is different so none of us are in the position to say for absolute certainty what works and what doesn’t work for someone else.
That said, IF you are a fan of the email list (I don’t refer to them as newsletters….I prefer email list), check it.
Not everything about being an author is peachy. Email unsubscribes feel like silent rejections and sometimes confusing because you don’t always know why the person left. Unsubscribes can leave authors feeling abandoned, especially if the person was a long-time member of the list. All kinds of thoughts go through your head.
“What did I do wrong?”
“Am I providing value?”
“Does my writing suck?”
“Do I suck?”
Did I email too much? Too little? What happened?”
The good news is that whether someone leaves your email list or your blog, it is not a bad thing. In 2019, we are not taking losses, we are taking lessons and there are tons of lessons we can learn from email unsubscribes. I hope this list encourages you and motivates you to push past that feeling of confusion and rejection.
This morning I posted the following blog post, happily, that finally my newsletter subscription works. It took me a long time to get this done and follow all necessary steps I was given to make it work again. Of course, I had tested subscribing and unsubscribing before publishing the article. It worked perfectly, which made me publish the article.
And as soon as the post was published I was informed that it does not work.
I’m shocked. This is embarrassing, and I’m extremely unhappy how it turned out. I just wrote an armor-clad email to MailChimp to immediately solve that problem.
I’m contrite and hope you’ll forgive me for publishing something that does not work. I’m sorry.