Check out Sally Cronin’s invitation to participate in her Christmas party. Thanks so much, Sally!
The theme for this year’s party is ‘Just One Wish’. We are all familiar with the story of Cinderella and her Fairy Godmother, who was pretty liberal with that magic wand of hers and managed to turn a pumpkin into a golden carriage.
Unfortunately, she has long since retired and hung up her wand, but because I asked nicely (and she would like me to promote her memoir – The Prince Charmings I have Known!) she has agreed to allow you all one wish.
1 or several baking tray(s)
2 oz. extra butter to grease the tray
8 oz. unsalted butter, softened
8 oz. fine sugar
2 TBS Bourbon-vanilla extract
2 egg yolks
1 dash of salt
Zest of one lemon
1 lb. All purpose flour
2 egg yolks
1 TBS cream
grease the tray with plenty of butter
preheat oven 350 degrees F
Mix the softened butter until creamy, then add all ingredients slowly, one after the other and mix in between. At the end add the flour. The dough will become thick and heavy. Knead it until all flour is part of the dough. Work quickly before butter starts melting.
Cool the dough for about 60 minutes.
Then roll out dough until it’s about 1/4 inch thick and cut out cookies in preferred forms, spread out on the prepared buttered baking tray(s) (not too close, they’ll grow a bit in the oven).
Mix yolks and cream and glaze the cookies before baking them in the middle of the oven at 350 degrees for about 13 – 15 minutes until they’re golden.
Take them off the tray immediately to cool them down.
(Trick: If you wait until they’re completely cooled down and keep them in an airtight tin can, you will be able to keep them tasty and enjoyable for a long time.)
Great advice from Nicholas Rossis! Use it to sell more books, authors. Thank you very much, Nicholas.
Written word media recently published a great post with ideas on how to take advantage of holiday marketing trends to sell your books. With Christmas fast approaching, I figured this is a great time to have a look at the main points:
1. Between mid-November and early January, everyone loves to shop
From early November through early January, everyone is in a buying mood, so this is the perfect time to sell more books. Here are a few noteworthy dates within this range that are significant online shopping days, with ideas on what tactics and messages will resonate with customers:
Info by Written World Media
2. Focus on Amazon
Focus on Amazon – over half the shoppers will use it for their holiday shopping. Emphasize links to your books on Amazon. Your prospective customers will already be shopping on Amazon, so make it easy for them to…
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