How To Organize A Blog Tour – Research by A. J. Alexander

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During the past years of activity on ‘Writer’s Treasure Chest,’ and the inquiries to publish posts and interviews for different Blog Tours I promised myself once I find the time I would do research on ‘Blog Tours.’ What is this? And why is it so important to writers? Who does organize them and if I have to do that myself, how to do it best?

What is a Blog Tour?

Alessandra Wike writes on “PR by the book”:
The age of the internet gives authors the opportunity to connect with thousands of people. Taking advantage of these seemingly endless possibilities, blog tours provide great publicity for a new book without the hassle (or expense!) of travel. Instead of an author traveling from bookstore to bookstore and city to city, an author’s book can travel virtually from blog to blog and garner hundreds, if not thousands, of views in a short amount of time.

To read the entire blog post, click here.

 

“Reedsy,” writes:

A blog tour is very much like a traditional book tour, where the author would go from town to town to sign their books and meet new readers; except this time, you go from blog to blog. There are countless fiction and non-fiction blogs that have emerged in the past few years, all written by passionate readers who want to share their love of books with other readers. They post book reviews, launch announcements, and interviews with their favorite authors. To continue reading the article on Reedsy, click here.

 

“Bookmaster” for example gives us a hint on what it means to work on a Blog Tour by writing:

A blog book tour can be set up by a publicist, but if an author has self-published and doesn’t have a publicist, they can do the leg work themselves. The key is to find blogs that are relevant to the topic of the book that are interested in participating in the blog book tour. For example, cooking blogs would be the target if you wrote a cookbook and relationship blogs would be the target if you wrote a book that provided love advice. Depending on the topic of the book there could be an unlimited number of blogs, or there might only be a handful if the topic is extremely niche. Each book tour should include a manageable amount of blogs, as the tour requires a significant amount of time from the author. Even though it’s not an in person tour, there is still plenty of work that needs to be done. (The article can be found here)

 

Now: what interested me most is: How do I really organize a Blog Tour? Of course, there are several hints, tips, and tricks from different writers; the basic work seems more or less the same – several have apparently had super-success while others complained that their echo was insufficient.

One article that impressed me was an article, published by Penguin Random House.

For example, does the post answer important questions like:

• What are the benefits of putting your book on a blog tour?
• What types of books work best for blog tours?
• How can an author ensure his or her blog tour is a success?
• How can an author work with his or her publicist to set up an effective blog tour?

or

• What are some best practices when preparing for a blog tour?

The entire article can be read here:
http://authornews.penguinrandomhouse.com/everything-you-need-to-know-about-organizing-a-blog-tour/

*****

 

By researching further into the topic, I found another impressive and informative post on Joel Friedlander’s Book Designer’s Blog. He published a guest post, 7 Top eBook Blog Tour Sites, written by Greg Strandberg.

Greg informs about seven eBook Tour Sites, gives prices, information and his opinion to them. I think it’s worth checking them out. He as well links their names to their websites. (For copyright reasons I cannot do this below.)

1. YA Bound Book Tours
2. Xpresso Book Tours
3. Enchanted Book Promotions
4. Bewitching Book Tours
5. Goddess Fish Promotions
6. Sage’s Blog Tours
7. Rockstar Book Tours

If you like to read his opinion about these Sites, please check them out on his article by clicking here.

Finally, after hours and hours of research, I found an excellent post, provided by Mixtus Media on

How To Set Up A Successful Blog Tour + A FREE Guide

They not only provide us with an 11-step-guide on how to organize a Blog Tour, they as well provide us with a free Blog Tour Worksheet.

STEP 1: IDENTIFY YOUR IDEAL READER
STEP 2: RESEARCH
STEP 3: CREATE A LIST
STEP 4: DETERMINE YOUR RESOURCES
STEP 5: FIGURE OUT YOUR TIMEFRAME
STEP 6: CONTACT BLOGGERS
STEP 7: Stay ORGANIZED
STEP 8: CONSIDER GIVEAWAYS
STEP 9: ANNOUNCE THE TOUR
STEP 10: FOLLOW THROUGH WITH THE DELIVERY
STEP 11: FOLLOW UP

Each step is carefully described. To download the Worksheet, which I did, you are first subscribing to their newsletter. But I doubt that’s a problem. They do have more interesting information on their blog. (I didn’t have problems to download their worksheet, just in case your virus program is sensitive. Mine is, and it has carefully scanned the file and found nothing.)

After all the information I had found on Blog Tours I would love to hear from experienced writers how they had found it to organize their blog tours. Is it easy, is it hard? Do you mind providing us with some extra tips, tricks, and hints?

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5 Tips To Get You Tweeting Like A Pro

Nicholas Rossis teaches us how to tweet like a pro. Thanks a lot, Nicholas!

Nicholas C. Rossis

Author Steve Boseley, who has posted on my blog a guest post on the best time to tweet, recently published a post filled with tips on how to compose the perfect Tweet. I’m copying here his main tips, but I urge you to check out his complete post if you’re using Twitter to promote your books, as he also has some great tips on Twitter etiquete.

Tip #1: People Are Looking For Bargains

Here is what people are looking for on Twitter:

Tweeting Tips | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Image via Steve Boseley

Notice a pattern? Yes, the two most popular items are discounts and promos, and free stuff!

Tip #2: Ask A Question

Phrasing your tweet is obviously paramount to its success. One remarkably successful way to increase interaction with a tweet is to phrase it as a question:

  • Why it is important to always…
  • Why you should never…
  • What is…

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Connect to Your Fans and Followers with the New Social Icons Widget

This is quite interesting, WordPress users! A new widget. I really need to find out how this works. 🙂

The WordPress.com Blog

We’re excited to introduce the new Social Icons Widget, which allows you to connect with visitors on your favorite social media networks.

The new widget supports over 40 popular social platforms, from the ubiquitous Facebook and Twitter, to crafter haven Etsy, to artsy enclaves like DeviantArt and Dribbble. Highlight music or podcasts through SoundCloud or iTunes, or connect with your community via Meetup or Yelp. Business owners will also appreciate being able to hook up their company’s LinkedIn page.

The new widget offers more flexibility, letting you choose from among three icon sizes: small, medium, and large. Pick the one that looks best on your site! You can even drag-and-drop the links in your Customizer to reorder your social icons.

Drag and drop social icons

Activate it now by going to My Site → Customize → Widgets. For self-hosted WordPress users, this new widget will be available in Jetpack soon.

If you’ve been using…

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Don’t Advertise With Amazon Until You’ve Read This

Nicholas C. Rossis has provided us with a fantastic blog post about advertising with Amazon. Read this article before you decide to do so. Thank you very much Nicholas!

Nicholas C. Rossis

Yes, this is the long-promised post where I share my experience advertising with Amazon and the things I’ve learned — things that could make or break your campaign.

What I’ve Learned Advertising With Amazon

You may remember my past experiences with Amazon Marketing Services (AMS) and the recent plan I’d set for myself. I started promoting in April with 3 kinds of ads:

Ad #1: Sponsored Products, Manual Keywords

This was the bulk of my promos. I chose up to 1,000 keywords for each book and used them to target potential readers.

How does one come up with so many keywords, you ask? Well, there are two easy ways:

Advertising with Amazon (AMS) | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books1. Choose The Best-Selling Books In Your Genre

The first strategy requires that you find the genres in which your books sells. Amazon does some automatic choosing for you, and you can sometimes see these listed under your book details…

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How To Set Up Twitter Ads For Your Books: A Complete Guide By Alfageek

Nicholas Rossis has published a blog post with a fantastic step-by-step guide on how to set up twitter ads for your books – a guide that has been created and built by alfageek, aka Joshua Smith. Thank you Joshua and Nicholas for providing us with this useful information.

Nicholas C. Rossis

Joshua Edward Smith | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksI’ve mentioned Joshua Smith’s (aka Alfageek’s) excellent blog in the past (in Alfageek Shares His Bookbub Ads Experience and The Benefits Of KDP Select: One Author’s Experience).

Well, the man has done it again and produced the best guide in setting up Twitter ads I’ve ever seen. He has detailed everything in six (!) consecutive posts aptly titled Step By Step Instructions for Promotion of your Book with Twitter Ads. I will be repeating here the gist of it in a single, easy-to-bookmark post with my experience added to Joshua’s, but be sure to check out the complete posts on his blog if you decide to go down the Twitter ads route.

How To Set Up Twitter Ads For Your Books

twitter tips | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Photo by thesocialskinny.com

Using Twitter Ads, Joshua has been able to sell an average of almost 3 copies of his first novel a day, day in…

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A ‘HOW TO 101:’ Resource for you…

The Story Reading Ape has done us writers a HUGE favor. He has listed all 250 “How to…” blog post that appeared on his blog so far in one place which makes it easier to us to find them.
Thank you so much for this!!

how_to

Chris The Story Reading Ape's Blog

There have been about 250 ‘HOW TO’ type posts appear on this blog to date, so I ‘ve compiled links to them in a

HOWTO 101:‘ page

See the tab above.

Then I realised that smartphone users can’t see the tab, or even the search facility top left of every post/page, so decided to draw attention to this resource, in a post.

So, without further ado, I introduce you to:

To see the list of topics included

Click HERE

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How Not to Get Overwhelmed: ISBNs

Rachael Ritchey has published a phenomenal post about ISBN’s for us new authors. Thank you very much Rachael!

Fiction by Rachael Ritchey

Sorry there’s been such a delay in getting on to the next chunk of this indie publishing break down! Life has been full. But you might be struggling with this whole ISBN business. I want to help you as much as I can. Here in the US, we have to buy our ISBNs (International Standard Book Numbers). In some countries you do not, like Canada. It’s currently December, so I don’t recommend moving there right now. . . .

ISBN

If you’ve missed any of the previous articles in the How Not to Get Overwhelmed with Indie Publishing series, here is the list of what we have been and are covering:

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