How to Grow an Email Newsletter Starting from Zero – Written By Christina McDonald

On the Jane Friedman blog I found a great article on how to grow an email newsletter starting from zero – written by Christina McDonald. Thank you very much for the detailed descriptions and great ideas, Christina!


An email list is your secret weapon for selling books—it is a direct connection to your reader. But when I got my first book deal, I had no audience, no author Facebook page, and no email list. I knew I needed to build awareness to give my book the best chance to succeed. Here is my step-by-step guide to how I built my email list to 6,000 subscribers in one year.

1. Draft a plan

The first thing I did when I got my book deal was sit down and come up with a plan to build an email list. Coming from a digital copywriting background, I knew that social media sites like Facebook and Twitter were good for brand building, but not for getting people to buy. Buying happens through an email list. I also knew I would need to provide people with a benefit to get them to sign up. Here’s what I decided to provide:

  • Quarterly newsletters
  • Interviews with authors
  • Free book giveaways

To read the entire blog post go to:

https://www.janefriedman.com/email-newsletter-growth/

 

10 Instagram Tips for Writers – Written by Annie Sullivan

 

The other day, a high school freshman walked up to my book signing. When I asked if she had a Facebook account, she said, “No, Instagram.”

I should’ve known. For a while now, I’ve heard that Instagram is the new social media place for writers, but it felt confirmed in that moment. Younger generations (and even some older ones!) flock to Instagram for its feed of beautiful pictures.

So how can writers use Instagram to their benefit? Here are some easy things to keep in mind to find and engage your target readership on Instagram.

Continue reading the entire article here:

https://www.janefriedman.com/10-instagram-tips-for-writers/