Chris McMullen published a very useful and educational blog post about advertising for KDP authors. Thank you very much for the information, Chris!
AMAZON ADVERTISING VIA KDP
As of 2019, Amazon modified how their advertising campaigns work, so this seems like a good time for a new article about how to use it.
I started using Amazon’s advertising feature several years ago, when it was first introduced to Kindle Direct Publishing (KDP).
Since then, my ads have generated over 100 million impressions. So I have a little experience with how this works.
Advertising is one of many marketing tools. Like most marketing tools, you probably won’t blindly achieve instant success.
And like any paid marketing tool, advertising carries risk. If you aren’t careful, you can spend a lot of money quickly, and you might not recover your investment.
Advertising probably isn’t the solution for a book that isn’t selling on its own. It works better for some books than others, and for some authors than others. The success of the ad depends on a variety of factors.
One big problem is that there are many variables to consider:
How much should you bid?
How do you target your ads?
Is your custom text helping or hurting?
Does your cover draw your target audience in effectively?
Does your product page sell effectively?
Derek Haines informs us about how to publish a book the right way to reach more readers. Thank you very much for all your information, Derek.
Are you ready to publish your new book?
Stop for a moment before you jump into publishing your new title on Amazon Direct Publishing (KDP), Draft2Digital or Smashwords.
Check that you know how to publish a book correctly and how to give it a boost from launch day.
Can you answer yes to all the questions in the following 10 point checklist?
1. Is your manuscript perfect?
2. Did you check your title and sub-title against existing books?
3. Is your ebook cover the right size and high-resolution?
To continue reading the entire post, go to:
Thank you for your insight on Amazon Reviews, Nicholas. Your knowledge is helping us all a lot! We really appreciate your hard work!
I often write about Amazon reviews, as it is one of the most important aspects of marketing for many people and Amazon seems to keep changing the rules!
Now, Amy Collins of The Book Designer published an update in the form of Frequently Asked Questions. I’m sharing here the most common ones:
Can Anyone post a review on Amazon?
To contribute to Customer Reviews, you must have spent at least $50 on Amazon.com using a valid credit or debit card in the past 12 months. Promotional discounts don’t qualify towards the $50 minimum.
To read the entire article, please go to: