Traditionally publishing? Yes, you still need to do marketing – Written By Ari Meghlen

Ari Meghlen informs us about book marketing and that you still have to do marketing even when you’re traditionally published. Thanks so much, Ari!


This post has been churning in my head for a while. I’ve had a number of writers tell me openly that they want to go traditionally published so they “don’t have to do marketing”.

There are many good reasons to go the traditionally published route, unfortunately, this is not one of them. Gone are the days when a traditionally published author would get to sit back and let the publishing house sort all the marketing.

There is no right or wrong answer regarding how to get published, you have to make your own decisions about what works best for you. Yet knowing what each option entitles is important as both have their own pros and cons.

However, the biggest thing I see is people believing that they don’t have to market if they go traditional and so blatantly ignore all opportunities to build their platform.

If you want to go traditional, you should at least be aware of the industry and what is expected of you.

To continue reading this blog post, go to Ari Meghlen’s blog on:

Traditionally publishing? Yes, you still need to do marketing.

Is it time for you to do a rebrand?

Ari Meghlen provides us with an excellent post about the question when and how authors should re-brand! Thank you very much Ari!

Official Author Website of Ari Meghlen

Welcome back to another Monday Marketing post!  Today I’ve been thinking about branding.

Now as writers, we don’t always remember to think about our branding but it is important.  I’ve discussedbeing consistent in your branding, but what about the idea of rebranding?

Title Image: Is it time for you to do a rebrand. Image: Desk with paper, coffee, phone and business cards

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Targeting Readers: Audiences Have Evolved & So Should Marketing – Written By Kristen Lamb

Kristen Lamb, author, teacher, blogger, and my favorite “Social Media Jedi” informs us about ‘targeting readers’. This is a very educational blog post, definitely worth reading!


How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet.

For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if book launches involved a trebuchet.

#MaybeJustMe

In the olden days—before Web 2.0—the world was vastly different. It was a horrible existence rife with uncertainty, anxiety and dread.

Case in point, for most of the 20th century, if the phone rang? WE HAD NO IDEA WHO WAS CALLING.

Planning a Friday night? Want to watch a movie at home? You had to bribe that pimply-faced kid at Blockbuster to squirrel away the NEW RELEASE of Speed 2 before they were all gone. Then, after you watched Speed 2 and wondered why Hollywood didn’t just…STOP?

YOU COULD ONLY COMPLAIN TO PEOPLE YOU ACTUALLY KNEW.

To continue reading this article go to:

https://authorkristenlamb.com/2018/07/targeting-readers-ineffective/

Why Writing Isn’t Enough—The Savvy Writer’s Guide to Success

This is another fantastic blog post by Kristen Lamb which helps us writers with our marketing, our author brand and our social media. I admire her for sharing her knowledge with us.

Kristen Lamb's Blog

Image via Drew Coffman courtesy of Flickr Creative Commons Image via Drew Coffman courtesy of Flickr Creative Commons

Today, we’re going to do something a little different. You want to know one thing I love probably more than anything in the world? Spotting great talent and getting to share it. Thus, today I would like to introduce you to one of my followers who snagged my attention over the holidays and I asked her to come and share her wisdom today because I think we can all gain something from her (even me because am always learning BAY-BEE!).

I would like to introduce, Britt Skrabanek!

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Indie Author Britt Skrabanek Indie Author Britt Skrabanek

A lot of you may be wondering how I ended up on Kristen’s blog in the first place. She’s pretty big-time, an influencer—she’s worked her tail off to build her brand presence. Many of us look to her for writing tips we can actually use, knowing some esoteric BS like…

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