Ari Meghlen informs us about book marketing and that you still have to do marketing even when you’re traditionally published. Thanks so much, Ari!
This post has been churning in my head for a while. I’ve had a number of writers tell me openly that they want to go traditionally published so they “don’t have to do marketing”.
There are many good reasons to go the traditionally published route, unfortunately, this is not one of them. Gone are the days when a traditionally published author would get to sit back and let the publishing house sort all the marketing.
There is no right or wrong answer regarding how to get published, you have to make your own decisions about what works best for you. Yet knowing what each option entitles is important as both have their own pros and cons.
However, the biggest thing I see is people believing that they don’t have to market if they go traditional and so blatantly ignore all opportunities to build their platform.
If you want to go traditional, you should at least be aware of the industry and what is expected of you.
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Kristen Lamb, author, teacher, blogger, and my favorite “Social Media Jedi” informs us about ‘targeting readers’. This is a very educational blog post, definitely worth reading!
How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet.
For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if book launches involved a trebuchet.
In the olden days—before Web 2.0—the world was vastly different. It was a horrible existence rife with uncertainty, anxiety and dread.
Case in point, for most of the 20th century, if the phone rang? WE HAD NO IDEA WHO WAS CALLING.
Planning a Friday night? Want to watch a movie at home? You had to bribe that pimply-faced kid at Blockbuster to squirrel away the NEW RELEASE of Speed 2 before they were all gone. Then, after you watched Speed 2 and wondered why Hollywood didn’t just…STOP?
YOU COULD ONLY COMPLAIN TO PEOPLE YOU ACTUALLY KNEW.
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