Ari Meghlen has published an excellent post about marketing myths. Thanks so much for this information Ari.
Nicholas Rossis teaches us how to tweet like a pro. Thanks a lot, Nicholas!
Author Steve Boseley, who has posted on my blog a guest post on the best time to tweet, recently published a post filled with tips on how to compose the perfect Tweet. I’m copying here his main tips, but I urge you to check out his complete post if you’re using Twitter to promote your books, as he also has some great tips on Twitter etiquete.
Tip #1: People Are Looking For Bargains
Here is what people are looking for on Twitter:
Notice a pattern? Yes, the two most popular items are discounts and promos, and free stuff!
Tip #2: Ask A Question
Phrasing your tweet is obviously paramount to its success. One remarkably successful way to increase interaction with a tweet is to phrase it as a question:
- Why it is important to always…
- Why you should never…
- What is…
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Nicholas C. Rossis has provided us with a fantastic blog post about advertising with Amazon. Read this article before you decide to do so. Thank you very much Nicholas!
Yes, this is the long-promised post where I share my experience advertising with Amazon and the things I’ve learned — things that could make or break your campaign.
What I’ve Learned Advertising With Amazon
You may remember my past experiences with Amazon Marketing Services (AMS) and the recent plan I’d set for myself. I started promoting in April with 3 kinds of ads:
Ad #1: Sponsored Products, Manual Keywords
This was the bulk of my promos. I chose up to 1,000 keywords for each book and used them to target potential readers.
How does one come up with so many keywords, you ask? Well, there are two easy ways:
The first strategy requires that you find the genres in which your books sells. Amazon does some automatic choosing for you, and you can sometimes see these listed under your book details…
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Don Massenzio is not only a great author; he’s an excellent advisor too! Thank you, for your very helpful and informative tips on indie publishing, Don!
For me, indie publishing has consisted of a lot of trial-and-error to determine what things work and what things do not. Unlike other types of sales and marketing, as an author it is not only about selling books, but, to some degree, you are selling yourself. This is something I’m extremely uncomfortable with, but I’ve found some ways to adjust my approach to make it more tolerable.
This list consists of some of the things I’ve tried that have worked for me. Your mileage may vary.
- Blatantly asking people to buy your books doesn’t work. Instead, I’ve tried to use my blog, Facebook, and other social media to try to convince people that my work might be worth checking out. I do this by trying to entertain or teach with the material I post.
- Word of mouth is extremely important. Your existing readers are your best salespeople. I like interacting with them…
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Your Best Marketing Tool – Write Your Next Book
This post is about the activity that most of us probably enjoy the least, marketing our work. This is more than just posts on Facebook and Twitter. This is the part of independent publishing that I dread and that is the most cumbersome. To say you are an independently published author really means that you are taking on two full-time jobs, that of a writer and of a publisher.
I’m sure most of us would just like to write and ignore the marketing. Unfortunately, if you want to gain exposure, this is an unavoidable aspect of what we do. For the mundane marketing tasks, such as posting to Facebook and other social media outlets, I try to be efficient without spamming social media. Social media does have the word social as part of it. Things like automation and cut and paste marketing are…
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