Newsletter – A Writer’s Stepchild – Information Written By Jenn Henson-DePaula

Many authors don’t know how important their newsletter is. I’m still working on that too. I think I made significant progress lately, but I’m still a beginner. On the Mixtus-Media blog I found two phenomenal posts, written by Jenn Henson-DePaula. She helps us with her experience and makes it easier for us to connect with our readers and subscribers. Thank you, Jenn!


How To Easily Create a Year’s Worth of Amazing Newsletter Content

Tell me if this sounds familiar:

I have a blog, so why do I need a newsletter?
No one reads newsletters! Why even bother?
I don’t want to bother people with a newsletter.
I don’t have time to write a newsletter!

I’ve heard it all. And I get it! When we first started Mixtus Media I put off starting a newsletter because I had those same thoughts running through my head.

But here’s the thing: a newsletter is one of the most important assets to incorporate into your book marketing plan.

Continue reading this post here

************************************************

25 Newsletter Incentive Ideas for Fiction Authors

When a reader signs up for your newsletter, they are moving from a mere spectator to a participant – someone who is one step closer to buying your book.
The key to growing a solid and thriving newsletter is to approach the process from the viewpoint of your readers. This will give you more clarity in what to provide for your readers and it will make your newsletter so much more effective.

When you focus on growing your newsletter list, one of the best ways is to provide a hook to make readers want to sign up by offering a free incentive. Offering a well-crafted incentive also ensures that you get the right people signed up for your newsletter – your ideal readers.
But for fiction writers, it can be difficult to think of creative or innovative incentives to drive interest.
The go-to incentive for most authors is the free chapter download. Now don’t get me wrong, this is a fine incentive, but nearly every author out there offers this.
To stand out and to offer great value to your growing audience, it helps to think outside of the box.

Continue reading the blog post here

How to Grow an Email Newsletter Starting from Zero – Written By Christina McDonald

On the Jane Friedman blog I found a great article on how to grow an email newsletter starting from zero – written by Christina McDonald. Thank you very much for the detailed descriptions and great ideas, Christina!


An email list is your secret weapon for selling books—it is a direct connection to your reader. But when I got my first book deal, I had no audience, no author Facebook page, and no email list. I knew I needed to build awareness to give my book the best chance to succeed. Here is my step-by-step guide to how I built my email list to 6,000 subscribers in one year.

1. Draft a plan

The first thing I did when I got my book deal was sit down and come up with a plan to build an email list. Coming from a digital copywriting background, I knew that social media sites like Facebook and Twitter were good for brand building, but not for getting people to buy. Buying happens through an email list. I also knew I would need to provide people with a benefit to get them to sign up. Here’s what I decided to provide:

  • Quarterly newsletters
  • Interviews with authors
  • Free book giveaways

To read the entire blog post go to:

https://www.janefriedman.com/email-newsletter-growth/

 

What to do when people unsubscribe from your #author email list and why it is OKAY – Written By Yechelyah Ysrayl

Yechelyah Ysrayl touches a subject that keeps all of us new authors on our toes: our newsletters and the people who unsubscribe from  our email list. Thank you very much for your valuable post, Yechelyah!


Let’s address the elephant in the room. Email unsubscribes. Yup. I’ll be that one. I don’t care what anyone says, if done right and if it’s your cup of tea, author email lists work. At the end of the day, everyone’s journey is different so none of us are in the position to say for absolute certainty what works and what doesn’t work for someone else.

That said, IF you are a fan of the email list (I don’t refer to them as newsletters….I prefer email list), check it.

Not everything about being an author is peachy. Email unsubscribes feel like silent rejections and sometimes confusing because you don’t always know why the person left. Unsubscribes can leave authors feeling abandoned, especially if the person was a long-time member of the list. All kinds of thoughts go through your head.

“What did I do wrong?”

“Am I providing value?”

“Does my writing suck?”
“Do I suck?”

Did I email too much? Too little? What happened?”

The good news is that whether someone leaves your email list or your blog, it is not a bad thing. In 2019, we are not taking losses, we are taking lessons and there are tons of lessons we can learn from email unsubscribes. I hope this list encourages you and motivates you to push past that feeling of confusion and rejection.

To read the entire blog post go to:

What to do when people unsubscribe from your #author email list and why it is OKAY

A.J.’s Newsletter Trouble-2

A few days ago I posted this really embarrassing article about my newsletter and how I wish more people would subscribe – without realizing, that of three possibilities to subscribe, only two worked.

 

Of course, the one that didn’t work was the one here on ‘Writer’s Treasure Chest,’ where most people would have the chance to subscribe.

It took me days of cooperation with technicians and hours of work, asking back and forward and finally testing it. And now it works.

I invite new subscribers to test and see! (he he he). No, in earnest: I’m happy to see more subscribers who’d like to see my newsletter. Thank you!

_________________________________________________________

 

 

_________________________________________________________

Picture courtesy of: http://www.google.com

A.J.’s Newsletter Trouble

This morning I posted the following blog post, happily, that finally my newsletter subscription works. It took me a long time to get this done and follow all necessary steps I was given to make it work again. Of course, I had tested subscribing and unsubscribing before publishing the article. It worked perfectly, which made me publish the article.

And as soon as the post was published I was informed that it does not work.

I’m shocked. This is embarrassing, and I’m extremely unhappy how it turned out. I just wrote an armor-clad email to MailChimp to immediately solve that problem.

I’m contrite and hope you’ll forgive me for publishing something that does not work. I’m sorry.

I’ll keep you updated on the matter.

_________________________________________________________

 

 

_________________________________________________________

Picture courtesy of: http://www.google.com

How to Add a Mailchimp Newsletter to WordPress.Com Blog – with Style!

What an absolutely fantastic blog post about how to add a mailchimp newsletter to WordPress.com. Thank you so much for this step-by-step-guide, Aniko Carmean!

Aniko Carmean

The true gift of having a clearly defined definition of success is that you begin to find exactly what you need to achieve that success. I discovered  YOUR FIRST 1000 Copiesby Tim Grahl exactly when I needed a guide for book marketing. I want to get the word out about my books, and I want to do it without being subservient to a cumbersome system I neither understand nor enjoy. Grahl gives me a blueprint to achieve that, and having a newsletter is an integral element in his system. In this post, I share what I’ve learned about setting up a Mailchimp newsletter and integrating it into your (free) WordPress.com blog.

Here are the main points I will cover:

  • Getting started with Mailchimp
  • Customizing Your Mailchimp sign-up form to coordinate with your WordPress.com blog
    • Use Google’s built-in developer tools to find the hexidecimal code for colors on your site
    • Set the font or…

View original post 1,305 more words

A.J. Alexander is spreading her wings

Picture courtesy of: http://newtopwallpapers.com/owl-p/
Picture courtesy of: http://newtopwallpapers.com/owl-p/


 

When I decided to step out into the world of social media I did research. I, as well got tips and tricks, checklists as also read as many “user manuals for beginners” as I could before even getting anything done.

 

In March I started “Writer’s Treasure Chest”. Since then I try to write, research and build as well as find as many helpful blog posts and articles for new authors as I can to share them. I grow with every step I take. This is a once in a lifetime experience and I try to consciously enjoy every single part of the journey. I am discovering a new world, the writer’s world.

 

As so many other newcomers I had not considered the social media work, marketing, sales-preparation and networking hiding behind being a writer. Being a published author will not take the pressure from me to spread word about my work as far and wide as possible. This will need time and great efforts and that’s why I need to spread my wings and fly.

 

It is difficult sometimes to read a list of recommendations, ask another expert or experienced author for more advice and then listen to exactly the opposite. Plus getting a 30 minute speech on why my “How to…”-list will never work.

 

Step by step I opened accounts on:

 

At this moment I work on my personal website. It does have its own domain and is a big piece of work. I want this website to turn out perfect. It will need a little more time and “juggling” with the elements, but I’m sure I’ll be there soon. It needs some fantasy to create a Website before being published. So many authors do have their books on the “My work” page.  But I guess I did well considering the circumstances. I’ll let you all judge in due time.

September 19, 2015 I finally created my Facebook Author page. Of course I used a list with advice. In case you decide to check out the page and give it a “like” I will be grateful. And of course I welcome any advice for changes you might have.

As for now, I took in another challenge: My first Newsletter! I’m excited to announce I will send it out Mid-October. Of course I would love to send it out to as many people as possible. If you’d like to receive my newsletter, I’d be delighted to see you subscribing to my email list:

Please, click the icon to subscribe.
Please, click the icon to subscribe.

I’d love to hear you felt the need to check out if I followed my own researches and did an acceptable “newcomer” newsletter.

Thank you for your subscription!

How to start your own Author Newsletter

Picture courtesy of: http://kerdukey.com/newsletter-sign-up/
Picture courtesy of: http://kerdukey.com/newsletter-sign-up/

When I started building my network on social media and created “Writer’s Treasure Chest” I was not prepared for this much more to come. There are many more challenges to face. One of these challenges is to create my own Author Newsletter.

I started research on writer’s newsletters.

There are as many hints, tips and tricks as newsletter owners, and I’m desperate to be as well informed as possible before giving it a try. I’d like my first newsletter to be a success, not some amateurish “good luck” try.

 

Tips & Tricks

One of the first blog posts about newsletters I read had been written July 5, 2013 by Steena Holmes. She provides a list of what a newsletter can be used for. Mrs. Holmes hands out warnings on what not do with newsletters. She as well dedicates an entire paragraph on and how to get people to sign up. I like her writing style very much and I recommend this blog post to every writer who’s just starting. Her entire blog post can be found here: https://writersinthestorm.wordpress.com/2013/07/05/the-how-and-why-of-author-newsletters/

 

Choose your Newsletter Provider

Steena Holmes mentioned one particular Newsletter and campaign provider: “Mail Chimp”. I did research on several providers and Mail Chimp seems user friendly and offers a variety of designs. I even found an easy to read and helpful “step-by-step” manual. It can be found here: http://www.authorsatlas.com/blog/author-newsletter-101. This valuable tool provides tricks and screen shots to guide me through the process.

 

Decide on a professional design

After reading these posts and articles I tried to imagine how to stay true to my brand and still deliver a professional looking and interesting newsletter for my future readers. The answer I found on wikiHow: http://www.wikihow.com/Write-a-Good-Newsletter. They even offer sample newsletters there which I found attractive. But the one thing impressing me most on wikiHow was their first paragraph. “Although images and layout are important, the written content is the biggest factor in whether your newsletter is successful. However, writing a newsletter requires more than just a good grasp of proper English grammar and extensive vocabulary. You need to be interesting, relevant, and easy to be read. Here are some simple steps you can take to write a good newsletter.”

 

The four types of Author’s Newsletters

Having a nice design in mind does not make a newsletter yet and found a blog post, written by Cheryl Reif. She offers four different Author’s Newsletters:

  • Chat & Conversation
  • News &Updates
  • Tools & Resources
  • Recycled Content

I need to decide now what type of newsletter mine should become. Cheryl Reif’s blog post can be found here http://www.cherylreif.com/2015/06/15/4-types-of-author-newsletter-how-to-pick-the-best-for-you/

 

What did I learn?

I will try to keep it short. I know, I provided a few links to read and all I do now is a quick bullet list:

  • Keep the feature article short
  • Add extra valuable information for your readers
  • Tell your readers what you will write about to keep them interested
  • Create a list of upcoming events (if you have any)
  • Don’t play “hard to get” – give full contact information
  • Combine great content with a professional looking layout
  • Keep your readers entertained with providing a quote.
  • Send out your electronic newsletter every 30 days
  • Watch your subscriber’s list grow
  • The next step for me now will be to start on my first newsletter. In case I’ve made you curious how it will turn out:

Please, click the icon to subscribe.
Please, click the icon to subscribe.

 

I’d be delighted to welcome you as my reader. Thank you!