How to Create your Brand and Grow Your Platform as a writer – Written By Lorraine Ambers

Thanks for this very informative blog post about creating a brand and growing our platform. Your post is very helpful, Lorraine!


Are you horrified to learn that a huge part of being a successful author is growing your social media? That it’s your role to advertise, promote and sell books? And that it’s down to you, to create a trustworthy brand that connects with your target audience?

Relax, you’re not alone. Everyone starting out has faced the same crippling fears. Regardless of your journey and goals, the building blocks are the same. The hardest part of building a platform is conquering your doubts and jumping aboard the media wagon.

Continue reading here

Your Author Bio is a Powerful Tool to Build Your Brand – by Dave Chesson…

I found a trace to Dave Chesson’s article about author bio on The Story Reading Ape’s post. Check it out. It’s very helpful.

Chris The Story Reading Ape's Blog

on BookWorks site:

One of the fundamental things to get right when creating your author brand is your author bio.

After investing the enormous amount of effort needed to write a book, produce and publish a book, it’s essential that we brand and market ourselves and our work effectively.

Today, we’re going to look at writing a compelling author bio that turns casual readers into committed fans of your brand.

Continue reading HERE

View original post

How and why to set up an Amazon author page by Mark Gillespie

Chris, The Story Reading Ape has shared a post, written by Mark Gillespie, explaining why an Amazon Author Page is an excellent marketing platform for self publishing authors. Thank you!

Chris The Story Reading Ape's Blog

Extract from an article by Mark Gillespie on Self Publishing Advice Site:

img_8344

I’m sure no self-respecting author reading this post has neglected what is easily one of the most valuable free marketing platforms on the Internet – the Amazon Author Page.

After all, it’s as if Amazon has offered us our very own ID card.

Bear in mind too, that this card is accessible to millions of people who shop on Amazon everyday.

And did I mention that it’s free?

All things considered, that’s not a bad marketing tool to have in your authorpreneur toolbox, is it?

Continue reading at:

Amazon Author Page Setup

View original post

4 Easy Ways To Streamline Your Author Brand

Carly Watters posted an interesting and simple way to streamline your author brand. Thank you very much, Carly! This is of great help!

 

Featured Image -- 3232

Carly Watters, Literary Agent

Every writer has an author brand whether they know it or not. So how can you take control of it? Here are my four easy ways to streamline your author brand across platforms and within platforms.

TAKE CONTROL OF YOUR AUTHOR BRAND WITH THESE 4 STEPS:

1. Cross-platform brand consistency

Do you use the same author photo on all your platforms (i.e. Website and Instagram) so followers know they’re in the right place? Do you use the same colour scheme or header image on your platforms (i.e. Facebook and Twitter)? Use visual cues to let readers/followers/fans know they’re in the right place. This creates tone without saying anything and is an easy way to start having a consistent brand across the web.

2. Unique content per platform

If you promote the same links across Facebook, Twitter, Instagram, e-newsletter etc. then readers only have to follow you in one place to…

View original post 196 more words